Tequilero Germán Gonzalez of Tears of Llorona: 5 Things You Should Do To Become a Thought Leader In Your Industry

It sounds corny but being a thought leader is very much about friendships and mutual loyalties. You can’t succeed on your own. Finally, I would say you should try hard to ignore traditional categories. Categories just keep people doing the same things over and over, with only small improvements.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Germán Gonzalez.

Germán, one of the most celebrated working tequileros, was born in Mexico City with strong spirits running through his veins. Germán’s father, Guillermo Gonzalez Diaz Lombardo, was the creator of Chinaco, the first Mexican craft 100% blue agave tequila imported to America. Enthralled with the family craft, he began working at his family’s agave farm and Chinaco distillery, which he ended up managing. After his father’s passing in 1996, Germán moved to San Antonio, Texas in effort to better understand American tequila culture. Soon after, he developed his first signature brand, T1 Tequila Uno, which was named…