The Future is Faster Than You Think: David Morrell Of Greater PROPERTY Group & the RUN GPG Podcast On How Leaders Are Preparing for The Innovations, Disruptions, and Strategies That Will Define Tomorrow

An Interview With Cynthia Corsetti

Cynthia Corsetti
Authority Magazine
Published in
16 min readJan 14, 2025

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…Adaptability as a Core Value: Disruption often happens when you least expect it, which is why adaptability is a key principle within our organization. We encourage our company to remain flexible and open to change while staying focused on long-term goals. This means viewing disruptions not as obstacles but as opportunities to grow…

The pace of change is accelerating, with innovations and disruptions reshaping industries faster than ever. Leaders must not only anticipate these changes but also develop strategies to thrive in this evolving landscape. How are forward-thinking leaders preparing for the technologies and challenges of tomorrow? What strategies are they putting in place today to ensure success in the future? As part of this series, we are interviewing David Morrell.

David Morrell is the Co-Founder and Managing Partner of the Greater PROPERTY Group, a national real estate firm known for its innovative approach to the industry. With over two decades of experience, David has trained, coached, and built some of the highest-producing teams, agents, and brokers in the business. He is also the creator and host of the RUN GPG Podcast, where he interviews influential figures, including celebrities, best-selling authors, successful entrepreneurs, and thought leaders, offering insights into success, innovation, and disruption.

Thank you so much for joining us in this interview series. Before we dive into our discussion, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

My journey to this career path has been a combination of curiosity, resilience, and a desire to make a meaningful impact. Early in my professional life, I was drawn to the intersection of sales, leadership and innovation. I started my career in real estate and entrepreneurship, where I witnessed firsthand how rapidly evolving technologies were disrupting traditional ways of doing business.

A pivotal moment that shaped my path was when we implemented the use of digital currency — Bitcoin, Ethereum, and other cryptocurrencies — into our brokerage, Greater PROPERTY Group. This experience highlighted the importance of not only adapting to change but leading it. It sparked my passion for helping sales professionals, agents, and leaders navigate disruption with confidence and clarity.

Over time, I’ve continued to expand my expertise and knowledge in several different ways. I launched the RUN GPG Podcast, which has allowed me to “pick the brains” of successful entrepreneurs, business builders, best-selling authors, influencers, celebrities, and creatives to explore what success and disruption truly look like. Additionally, I created the GPG Mastermind Series, a series of brokerage meetings featuring live interviews with prominent speakers, including successful entrepreneurs, sales professionals, and thought leaders.

Currently, I’m in the process of writing my first book, which compiles the knowledge and insights I’ve gathered over 25 years in the real estate industry. These experiences have equipped me with the tools to help organizations and individuals prepare for a future defined by innovation and uncertainty. Today, my focus is on the growth, innovation, and services we offer our agents at Greater PROPERTY Group, as well as helping them grow and scale their businesses in an industry that is evolving at an unprecedented pace.

Can you share the most interesting story that happened to you since you started your career?

One of the most interesting and impactful stories of my career, briefly mentioned above, happened when our brokerage, Greater PROPERTY Group, decided to pioneer the integration of digital currency into real estate transactions. At the time, cryptocurrencies like Bitcoin and Ethereum were still relatively new concepts to most people, let alone the real estate industry. While many viewed them as volatile and speculative, we saw an opportunity to be at the forefront of innovation and offer something unique to our clients and agents.

The moment that stood out most to me was when we successfully closed one of our first cryptocurrency transactions. It wasn’t just the mechanics of the deal that were fascinating — it was the reactions from the industry and our clients. It was a mix of awe, curiosity, and skepticism. We fielded countless calls from other brokers and agents asking how we did it, what the risks were, and how they could implement similar strategies. That transaction wasn’t just a business milestone; it was a wake-up call for the industry that change was happening faster than anyone expected.

What made this experience so remarkable was how it validated the importance of staying ahead of the curve and embracing disruption. It also reinforced for me that leadership isn’t just about following trends — it’s about creating them. This moment sparked a deeper commitment to helping others navigate innovation with confidence, whether through training our agents, sharing insights on the RUN GPG Podcast, GPG Masterminds, or guiding our agents and clients through uncharted territory.

What do you think makes your company stand out? Can you share a story?

While integrating cryptocurrency into real estate transactions was one example of our innovative approach, another defining moment for our company was launching the GPG Mastermind Series. These sessions go beyond typical team meetings — they’re transformative experiences where our agents gain access to insights from some of the most brilliant minds in business, entrepreneurship, and leadership.

One session that stands out in particular was when we hosted Chris Voss, the former lead FBI hostage negotiator and author of ‘Never Split the Difference.’ Chris broke down the psychology of negotiation and shared the best practices tailored specifically for real estate agents. Watching our agents absorb his strategies and immediately apply them to their own negotiations was inspiring.

We also hosted Grant Cardone, one of the world’s most well-known entrepreneurs and real estate investors, who shared his expertise on scaling businesses and adopting an entrepreneurial mindset. His energy and insights left a lasting impression on everyone in attendance, motivating agents to think bigger and take bold steps in their careers.

Another highlight was Ryan Serhant, a real estate icon and personal branding expert, who spoke about the importance of building a powerful personal brand in the real estate industry. His advice resonated deeply with our agents, giving them actionable strategies to position themselves as trusted authorities in their markets.

These sessions illustrate what makes us unique — we’re not just focused on helping our agents close transactions; we’re focused on helping them transform the way they think, operate, and succeed. Whether through groundbreaking initiatives like the Mastermind Series or our innovative services, we’re redefining what it means to be a real estate brokerage in today’s world.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Three character traits that I believe are most instrumental for success in the real estate industry — and that have shaped my own career path — are adaptability, resilience, and vision. Over the past 25 years, I’ve seen how essential these qualities are not only for personal and organizational growth but also for navigating the ever-evolving challenges and changes of this industry.

1. Adaptability: Real estate is one of the most dynamic industries, shaped by rapidly shifting technologies, consumer demands, and global events. To thrive, adaptability is critical. A great example of this was during the pandemic when we launched the GPG Online Bootcamps. We were one of the first brokerages to introduce full-day virtual training sessions featuring trainers and guest speakers. These sessions covered branding, lead generation, business building, sales, marketing, and personal development with speakers ranging from motivational speakers and influencers to TV stars from Million Dollar Listing for example. This adaptability allowed us to pivot during a challenging time and provide our agents with cutting-edge strategies to stay competitive. Another example was our Web 3, Crypto, Blockchain, and Real Estate Summit, which brought together some of the most prominent thought leaders in the space to prepare our agents for the future of real estate. Being adaptable has allowed us to innovate and remain at the forefront of a rapidly evolving industry.

2. Resilience: Resilience has been a defining trait in my journey and one that is crucial for anyone in real estate. The industry is unpredictable, and setbacks are inevitable. It reminds me of the early days of building Greater PROPERTY Group. Like any growing company, we faced significant challenges and hurdles. Instead of letting these moments define us, we viewed them as opportunities to refine our processes, strengthen our team, and become better. Resilience is also what allowed us to continue thriving during the pandemic by not only adapting but excelling in challenging conditions. Initiatives like our bootcamps and summits were about leading our agents and clients through uncertainty with confidence.

3. Vision: To succeed in real estate, you can’t just follow trends; you have to create them. Vision is what drives innovation, and it’s been at the heart of everything we’ve done at Greater PROPERTY Group. Whether it’s creating platforms like the **RUN GPG Podcast**, which features thought leaders such as Patrick Bet-David, Robert Kiyosaki, Anthony Scaramucci, Michael Franzese, and Bruce Buffer, or hosting the transformative GPG Mastermind Series events with guests like Jay Abraham, David Shing, and Tom Ferry, the goal has always been to push boundaries. We’ve also implemented disruptive, innovative, and cutting-edge marketing strategies, unique selling propositions, and advanced technology to help our agents and clients succeed. I think that these efforts have redefined what a brokerage can do, helping agents not only close transactions but elevate their careers. Vision is about seeing opportunities where others see challenges and empowering people to take action toward a bigger, better future.

From my perspective, adaptability, resilience, and vision are not just traits of personal success — they’re the building blocks of leadership in any industry. By cultivating these qualities, I believe anyone can navigate the challenges of this, or any industry, and turn disruption into opportunity.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. What emerging technologies do you believe will have the most significant impact on your industry in the next five years, and how are you preparing for them?

The real estate industry is poised for significant disruption over the next five years, driven by the rapid advancement of emerging technologies. Four key technologies that I believe will have the most profound impact are artificial intelligence (AI), blockchain and smart contracts, and cryptocurrency transactions. These innovations are set to redefine how real estate transactions are conducted, marketed, and experienced.

1. Artificial Intelligence (AI): AI is already transforming how we analyze data, predict market trends, and personalize client experiences. Tools powered by AI are making it possible to provide hyper-targeted marketing, better lead generation, and faster customer support. For example, AI algorithms can now analyze client preferences to match them with properties they’re likely to love, saving time and improving the customer experience. At Greater PROPERTY Group, we have started to use AI in a variety of ways and we’re continuing to look at ways to integrate AI-driven tools into our agents’ workflows and day-to-day business.

2. Blockchain and Smart Contracts: Blockchain technology is set to revolutionize the way transactions are conducted in real estate. By enabling transparent, tamper-proof digital records, blockchain simplifies processes like property transfers and title management. Smart contracts, in particular, have the potential to eliminate inefficiencies and create more secure, seamless transactions. We’ve already taken steps to prepare for this future by hosting summits like our Web 3, Crypto, Blockchain, and Real Estate Summit, where we invited some of the most prominent thought leaders in the field. Educating our agents and clients about these technologies ensures they’re ready to adapt as blockchain becomes more mainstream.

3. Cryptocurrency Transactions: Cryptocurrency is becoming increasingly mainstream, with growing adoption of its use in various industries, including real estate. The benefits of using cryptocurrencies like Bitcoin and Ethereum — such as speed, transparency, and global accessibility — make them especially appealing to certain segments of buyers. As more clients begin to adopt cryptocurrency as a preferred payment method, it’s becoming necessary to understand and adopt its use to remain competitive and ahead of the curve. At Greater PROPERTY Group, we’ve been early adopters in this space, working to educate our agents on how to facilitate crypto transactions and ensure they’re prepared for this shift.

To stay ahead, our approach is rooted in education, innovation, and integration. Through initiatives like our coaching program partnerships, GPG Mastermind Series, online bootcamps, and summits, we’re actively educating our agents about emerging technologies and providing them with the tools they need to succeed in an industry that is changing faster than ever. By embracing innovation and empowering our agents, we ensure that Greater PROPERTY Group remains not only relevant but also a leader in shaping the future of real estate.

How do you balance the need for rapid innovation with the risk of potential disruptions in your organization?

Balancing the need for rapid innovation with the risk of potential disruptions is one of the biggest challenges for any organization, especially in an industry like real estate that is evolving so quickly. At Greater PROPERTY Group, we approach this balance by fostering a culture of calculated risk-taking, adaptability, and continuous learning.

1. Calculated Risk-Taking: Innovation inherently comes with risks, but it’s about managing those risks rather than avoiding them altogether. Before adopting a new technology or strategy, we analyze its potential impact — both the opportunities it offers and the challenges it may introduce. For example, when we began integrating cryptocurrency transactions into our business, we didn’t dive in blindly. We took the time to educate ourselves, our agents, and our clients — hosting thought leaders and experts in blockchain and crypto through our summits and events. By ensuring that we had the right knowledge and frameworks in place, we minimized the risks and were able to successfully innovate in this space. This provided an incredible value proposition for our agents and their marketing.

2. Adaptability as a Core Value: Disruption often happens when you least expect it, which is why adaptability is a key principle within our organization. We encourage our company to remain flexible and open to change while staying focused on long-term goals. This means viewing disruptions not as obstacles but as opportunities to grow. For instance, during the pandemic, like I already mentioned earlier, we quickly shifted to online bootcamps and virtual events to continue supporting our agents. This adaptability not only helped us maintain continuity but also allowed us to introduce new initiatives that became long-term assets for our business.

3. Continuous Learning and Collaboration: To innovate effectively, it’s crucial to stay informed and involve the right people in decision-making. We prioritize ongoing education through programs like our agent training partnership with Ryan Serhant’s ‘Sellit’ coaching program, or our GPG Mastermind Series, where agents and leaders learn from world-class experts like Robert Kiyosaki, Jay Abraham, Chris Voss, Grant Cardone and Tom Ferry. We also create platforms for collaboration, ensuring that feedback from agents and clients informs our innovation strategy. This helps us stay grounded while exploring new technologies and ideas.

Ultimately, balancing innovation and disruption comes down to having a clear vision and being proactive rather than reactive. It’s important to embrace change thoughtfully, with the understanding that disruption is inevitable in a fast-moving industry. By fostering a mindset that values learning, adaptability, and calculated risks, we’re able to innovate without compromising the stability and integrity of our organization.

Can you share an example of a strategy you’ve implemented to future-proof your business against upcoming technological changes?

One key strategy we’ve implemented to future-proof Greater PROPERTY Group is creating a strong foundation of training, coaching, and mentorship to ensure our agents and sales professionals stay ahead of the curve in the rapidly evolving real estate industry. We’ve built a culture that emphasizes continuous learning and proactive innovation through consultations with industry experts, successful entrepreneurs, and business builders.

For example, as mentioned, we’ve partnered with renowned coaches and trainers over the years, currently with Ryan Serhant and his ‘Sellit’ platform, to deliver exclusive programs that focus on personal branding, sales strategies, and scaling a real estate business. These partnerships allow our agents to access actionable insights from some of the best in the industry.

As well too, as I’ve said earlier, through initiatives like the GPG Mastermind Series and events, we’ve brought in world-class leaders like Robert Kiyosaki, David Shing, and Tom Ferry to provide high-level mentorship on everything from entrepreneurship to disruptive marketing strategies and technology. We are looking forward to welcoming Anthony Scaramucci as a guest speaker soon to talk about Bitcoin and cryptocurrency (gpgmastermindseries.com). These, and of course our online bootcamps are created to empower agents to focus on their branding, lead generation, and technology integration.

What skills or mindsets do you believe are essential for leaders to thrive in an era of rapid technological advancement?

To thrive in an era of rapid technological advancement, I believe leaders must cultivate adaptability, a commitment to always be seeking knowledge, and vision. These skills and mindsets are essential for staying ahead and inspiring teams and sales professionals to navigate change effectively.

1. Adaptability: As I’ve said, change is happening faster than ever, and leaders must embrace disruption with a willingness to pivot and innovate. Adaptable leaders see challenges as opportunities and remain flexible when navigating uncertainty, which is critical for long-term success in any industry.

2. Always Seeking Knowledge: Leaders need to remain curious and proactive in staying informed about emerging trends and tools. A mindset of continuous education allows leaders to anticipate change and provide their teams and agents with the knowledge and resources needed to remain competitive in a rapidly evolving environment.

3. Vision: Leaders must be able to see the bigger picture and focus on long-term opportunities, not just short-term gains. Vision is about inspiring teams with a clear direction and ensuring that new technologies and strategies are aligned with the organization’s goals.

Ok super. Here is the main question of our interview. What are your “Five Things You Need to Prepare For The Disruptive Future”? If you can, please share a story or an example for each.

1. Commit to Lifelong Learning & Seeking Knowledge

As I’ve said, the pace of change isn’t slowing down, so staying curious and always learning is critical. Whether it’s keeping up with new technologies or understanding shifts in the market, the more you invest in your knowledge, the better prepared you’ll be to adapt and thrive.

2. Adopt Technology Early

Waiting until new technology becomes the norm is too late. If you adopt early, you’ll not only stay ahead of the curve but also position yourself as a leader. Those who embrace innovation first will have a serious competitive advantage.

3. Stay Adaptable

Things are changing faster than ever, and the ability to adapt quickly is essential. Disruption creates opportunities, but only if you’re flexible enough to shift gears when necessary. Being adaptable keeps you focused on solutions rather than stuck on problems.

4. Have a Vision for the Future

You can’t just react to what’s happening now — you’ve got to think about what’s next. Having a clear vision helps you anticipate changes, stay ahead of trends, and make decisions today that set you up for success tomorrow.

5. Cultivate Collaboration and Mentorship

No one thrives in isolation. Surround yourself with people who challenge and inspire you, whether it’s through mentorship or collaboration. Sharing ideas and learning from others not only helps you grow but also equips you to tackle challenges in smarter, more innovative ways.

How do you foster a culture within your team that is both adaptable and resilient in the face of fast-paced innovation?

Love this question! At the GPG, we foster a culture of adaptability and resilience by focusing on open communication, continuous learning, and celebrating innovation. We make sure our team understands the “why” behind changes, which builds trust and confidence when adopting new tools or strategies. Providing ongoing training, access to thought leaders, and coaching programs helps everyone stay prepared for what’s next, while encouraging experimentation and rewarding creativity makes innovation part of our DNA. By equipping our team with the knowledge, tools, and mindset to embrace change, we ensure they see disruption as an opportunity to grow rather than a challenge to overcome.

How do you ensure that ethical considerations and social impact remain a priority as you navigate rapid advancements in technology?

Ensuring that ethical considerations and social impact remain a priority as we navigate rapid advancements in technology starts with having a clear set of core values that guide decision-making. At GPG, we consistently ask if our decision making aligns with our core values. For example, as we explore emerging technologies, we focus on how they can simplify processes, enhance transparency, and create better experiences for our agents and clients.

Additionally, the thought of social impact should be considered by any growing company. Technology should be used not just to drive business, but also to make a positive difference. Whether it’s supporting community initiatives, empowering agents to serve their clients, or using technology to make real estate more accessible, it’s important to think about innovation as more than just a ‘bottom line’ decision.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

If I could start a movement, it would be to empower individuals to embrace adaptability and lifelong learning in a rapidly changing world. In a time where innovation is reshaping industries and the way we live, the ability to adapt, grow, and evolve has never been more critical. This movement would focus on providing accessible education, mentorship, and resources to help people develop the skills and mindsets they need to thrive in the face of disruption. Whether it’s mastering new technologies, building entrepreneurial skills, or fostering creativity, the goal would be to equip individuals and communities to turn challenges into opportunities. By focusing on adaptability and growth, we can help create a society that is not only prepared for the future but excited to shape it. I think we are on our way to doing this in many of our initiatives at the GPG.

How can our readers further follow your work online?

Firstly, our company website https://greaterpropertygroup.com/. Secondly, you can subscribe to my show on all the major platforms or go to the main podcast page at rungpg.com. Third, to register for any upcoming GPG Masterminds mentioned above you can go to gpgmastermindseries.com for details.

And of course, my socials:

Instagram: @thegreaterdavid

YouTube: @Morrellionaire

Linkedin: www.linkedin.com/in/davidmorrellgpg

Facebook: https://www.facebook.com/dcmorrell

Twitter: @fearofdavid

Thank you for the time you spent sharing these fantastic insights. We wish you only continued success in your great work!

About the Interviewer: Cynthia Corsetti is an esteemed executive coach with over two decades in corporate leadership and 11 years in executive coaching. Author of the upcoming book, “Dark Drivers,” she guides high-performing professionals and Fortune 500 firms to recognize and manage underlying influences affecting their leadership. Beyond individual coaching, Cynthia offers a 6-month executive transition program and partners with organizations to nurture the next wave of leadership excellence.

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Authority Magazine
Authority Magazine

Published in Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Cynthia Corsetti
Cynthia Corsetti

Written by Cynthia Corsetti

Author | Thought Leader | Leadership Consultant

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