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The Future of Beauty: Candera Thompson On How Bask & Bloom Essentials’ Technological Innovation Will Shake Up The Beauty Industry

An Interview With Candice Georgiadis

There’s still a huge lack of diversity and inclusion across the board with beauty brands, especially when it comes to skin tones and hair textures. The representation doesn’t match the data.

As a part of our series about how technology will be changing the beauty industry over the next five years, I had the pleasure of interviewing Candera Thompson.

Candera Thompson is a Bahamian native, wife, mother of 3 and CEO of Bask & Bloom Essentials. She founded her company in 2015, after experimenting with herbal teas and at home remedies to solve various hair issues she was experiencing. Utilizing her degree in Marketing and MBA, the result is a full line of high-quality products for hair now on the shelves in 7 countries. Candera is also focused on helping other women of color launch lines in the beauty industry through consultation and mentorship programs. She also volunteers and donates her time and proceeds to various charitable organizations that show progress in strengthening her community.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

My story is a personal one as I was dealing with postpartum shedding and hair loss with my first-born daughter. As a lover of all things beauty, I spent a great deal of time reading blogs, participating in online communities like Facebook groups and testing new products. After sharing what I was experiencing, I got suggestions on remedies to try. While researching these remedies and other ingredients I came across, I decided this would be a good business venture to formulate products dedicated to reducing breakage and making the hair stronger and fuller.

Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Are there takeaways or lessons that others can learn from that?

I started seeing success when I took note of reviews/feedback consumers were leaving about competing brands. We tailored our content to show videos that were more relatable to their issues and showed and they can be resolved. We also expanded our line to better cater to those needs.

None of us are able to achieve success without some help along the way. Is there a particular person to whom you are grateful who helped get you to where you are? Can you share a story about that?

I can’t give credit to just one person. Being in business for over 5 years I have invested in coaching courses as well as having peers in the industry look out for me. I have learned something of value from each of them and the biggest lesson is to not be afraid to ask for help. In 2021 I joined the Arch Grants Cohort which has allowed me to access a network of entrepreneurs and partnerships to help expand my brand, including receiving additional funding.

Ok super. Let’s now shift to the main part of our discussion. The beauty industry today has access to technology that was inconceivable only a short time ago. Can you tell us about the “cutting edge” (pardon the pun) technologies that you are working with or introducing? How do you think that will help people?

We are working with technology and innovative raw materials focused on the scalp and hair follicles. We have recognized a growing need for women, mothers especially, to have access to certain products that aren’t catered directly to their specific needs. We do believe it will allow them to have more peace-of-mind right after childbirth and they can focus on other important parts of motherhood.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

I don’t see any potential drawbacks. Everything we are using has already been FDA approved and we are going through our own set of clinical testing for optimal results.

Can you share 3 things that most excite you about the “beauty-tech” industry?

1. Being able to access and analyze user-data much quicker.

2. Being able to include a more personalized, holistic approach to formulas.

3. Finding innovative ways to reduce the carbon footprint when it comes to packaging.

Can you share 3 things that most concern you about the industry? If you had the ability to implement 3 ways to reform or improve the industry, what would you suggest?

1. Fads that aren’t backed by science nor are they good for the environment. Some trends have the tendency to go viral on social media and brands tend to capitalize on the “moment.”

2. There’s still a huge lack of diversity and inclusion across the board with beauty brands, especially when it comes to skin tones and hair textures. The representation doesn’t match the data.

3. Increased regulations on sourcing raw materials and product/manufacturing in the U.S. We are slow to ban ingredients to are heavily linked to causing healthy issues.

You are an expert about beauty. Can you share 5 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)

  1. Acknowledge all things you like about yourself daily. Physical and non-physical.
  2. Get active. Do you like to exercise or dance? This releases endorphins causing you to feel positive about yourself and energized.
  3. Set 30 mins aside every day for a self-care treat (not food necessarily). It can a mini-facial routine, a quick comedy episode, motivating podcast or warm bath with music.
  4. Wear your favorite lipstick just cause.
  5. Take more photos. Practice “seeing” yourself more often.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

A huge part of my brand and building our audience is shedding light on beauty as it relates to the postpartum phase. We have normalized all mothers bouncing back to regular selves and the truth is, it doesn’t happen so easily.

My movement would be related to the topic specifically in efforts to be a part of a bigger change that includes how the U.S. Health Care System treats maternity/paternity leave.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Start immediately and fail fast.” I was nervous about launching and taking risks because I didn’t have all the answers, for this reason, I played small longer than I should have. Once I realize failure is a part of the blueprint to grow, it changed my mindset on how quickly I made decisions and what areas I needed to focus on.

How can our readers follow you online?

Instagram, Twitter and LinkedIn @CanderaThompson

Thank you so much for joining us. This was very inspirational.

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Candice Georgiadis

Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.