The Future of Communication Technology: Yaniv Makover Of Anyword On How Their Technological Innovation Will Shake Up How We Connect and Communicate With Each Other
An Interview With David Liu
You have nothing to lose. People are fearful, but there is so much to gain by trying your best.
You must get comfortable with failing. There is a perpetual failure loop as you work towards success.
You have to continuously reinvent yourself as an entrepreneur and be comfortable wearing multiple hats.
You need to rely on and trust your team and support system.
Lean on your investors and network. They will force you to “think big” and take chances.
The telephone totally revolutionized the way we could communicate with people all over the world. But then came email and took it to the next level. And then came text messaging. And then came video calls. And so on…What’s next? What’s just around the corner?
In this interview series, called ‘The Future Of Communication Technology’ we are interviewing leaders of tech or telecom companies who are helping to develop emerging communication technologies and the next generation of how we communicate and connect with each other.
As a part of this series, I had the pleasure of interviewing Yaniv Makover, Co-founder & CEO of Anyword.
Yaniv is the co-founder and CEO of Anyword. Yaniv is a MSc in Computer Science and Information Systems Engineering from Ben-Gurion University in Israel and has done research in the fields of Machine Learning and Natural Language Processing. Yaniv also served as a lieutenant in the Israeli Defense Forces.
Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
Thank you for having me. I have always worked on natural language processing (NLP). My university was working on NLP for detecting malicious content for security reasons, and this truly inspired me to begin this journey.
Can you share the most interesting story that happened to you since you began your career?
One of Anyword’s first investors was the New York Times. It took a lot of time and effort to build a relationship with their team, but five years of working with together, my New York Times main point of contact actually helped me find the wedding ring for my wife.
None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
My co-founder and wife were my biggest supporters as we began to develop Anyword.
How have you used your success to bring goodness to the world?
I try to help entrepreneurs and people who are trying to walk a similar path in life to myself. I have learned a lot over the years, made various mistakes, met a lot of people, and now try to pass along my lessons learned and wisdom to those in need of mentorship or guidance.
Ok wonderful. Let’s now shift to the main focus of our interview. Can you tell us about the cutting edge communication tech that you are working on? How do you think that will help people?
Anyword is data-driven copywriting for anyone. Anyword knows what emotion to use in its copy, the pain points to focus on and how to grab attention of the desired target audience of a brand, individual or company.
How do you think this might change the world?
AI copywriting allows for a positive feedback loop for creativeness. This technology is like a calculator, which does not take away from mathematicians, but instead aids them. Anyword helps marketers share their brand message to the right audience at the right time.
Keeping “Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about?
Anyword is an AI platform being utilized to help people. It is just a piece of sophisticated software that will aid in getting a message across, not take over jobs or replace human beings. Therefore, I do not see any potential drawbacks with our technology.
Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?
People have been writing the same way for hundreds of years. However, articles are now targeted to a specific viewing audience on a specific social platform. This was the tipping point for Anyword, as we realized the benefits our AI copywriting software could have on the world.
What do you need to lead this technology to widespread adoption?
We need to reassure people that our technology will not be replacing humans but instead aiding them in their creative writing while saving both time and effort.
The pandemic has changed so many things about the way we behave. One of them of course, is how we work and how we communicate in our work. How do you think your innovation might be able to address the new needs that have arisen as a result of the pandemic?
People now work from home and communicate digitally. Anyword wants to help those producing content to use AI to get their message across in a timely and professional manor. There are so many messages and so much content out in the world today, it is important to “get above the noise”.
Fantastic. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why?
- You have nothing to lose. People are fearful, but there is so much to gain by trying your best.
- You must get comfortable with failing. There is a perpetual failure loop as you work towards success.
- You have to continuously reinvent yourself as an entrepreneur and be comfortable wearing multiple hats.
- You need to rely on and trust your team and support system.
- Lean on your investors and network. They will force you to “think big” and take chances.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
I believe that if we replaced all of the Prime Ministers and President’s with women, this would eliminate ego and create more unity globally.
How can our readers further follow your work online?
Our website: Anyword.com
Thank you so much for the time you spent doing this interview. This was very inspirational, and we wish you continued success.