The Future of Sports: Mussayab Ehtesham of DMOOSE On The New Emerging Technologies That Are Disrupting The World Of Sports

Authority Magazine
Authority Magazine
Published in
9 min readNov 11, 2021

Always learn new things, record tutorials, and teach them to your team. For me, this works because I can focus entirely on growth projects and not get bogged down with small day-to-day tasks.

New technologies have changed the way we engage in and watch sports. Sensors, Wearable Tech, Video Assistant Referees (VAR), and Instant Replay, are examples of new technologies that have changed the way we play and watch sports. In this interview series called, “The Future of Sports; New Emerging Technologies That Are Disrupting The World Of Sports,” we are talking to sports leaders, athletes, sports tech experts, and sports equipment companies who can talk about the new technologies that are reshaping the sports world.

As a part of this interview, we had the pleasure of interviewing Mussayab Ehtesham.

Mussayab Ehtesham (a.k.a. Moose) is an engineer, entrepreneur, and visionary behind DMOOSE. Born in Pakistan in poverty, Mussayab knows first-hand how life can put limitations on us. He knows what it is like to fight for every accomplishment. He moved to Canada in 2010 to further his education at The University of Western Ontario and worked as a mechanical engineer for seven years before embarking on an entrepreneurial journey. In 2017, while seeking his own wellness solutions, Mussayab realized that there just weren’t enough tools out there for the everyday athlete. He began building a community of fitness resources for every person. Today, his innovation, DMOOSE, supports ordinary people worldwide in creating healthy, balanced lives.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I was born in Pakistan and did my bachelor’s there too in Mechanical Engineering. I belong to a middle-class family, so we always had to do everything on our own. My mom always made us clean, cook, do dishes, along with our homework from school. That was an important reason I turned out the way I did. My mom always pushed us to do everything, including painting, masonry, manual labor, fixing motors, electrical, bike tuning, etc. These skills have shaped the rest of my life, made me rely on myself, and given me a lot more confidence.

Can you share the most interesting story that happened to you since you began your career?

Fifty to sixty percent of our inventory comes from Pakistan, and the rest is China and Taiwan. So, when I quit my job as a project manager in the automotive industry, I went to Pakistan in November 2019 and visited the factories that make our products. I noticed that the people working came from poverty, and I saw them making my products and felt very emotional that they were working because of me. I have 100 people working in all these factories, and it’s because I started this business that these people have jobs and have a secure way of providing income for their families.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote is: “If you are failing to plan, you are planning to fail.” Another similar version of the same quote by Abraham Lincoln is: “If I had six hours to chop down a tree, I would spend the first four hours sharpening my ax.” I live by this quote and plan everything in my life and business using it, ranging from my day to the following five-year goals. I think planning is essential, and you can solve a lot of things by focusing first on the task at hand. I learned this from my engineering days when I worked as a Project Manager for an automotive consulting firm.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I thank my mom for this because I never dreamed of becoming an entrepreneur. I always had a job mentality, but mom raised us differently when I was a kid. She made us do everything, which made me into the person I am, which is a big reason for my success.

Is there a particular book, film, or podcast that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

School of Greatness by Lewis Howes. That was the first book I read, and he also has a School of Greatness podcast. I used to listen to that podcast all the time, and he always interviewed entrepreneurs, and the book he wrote was a summary of how to be great. That really made me put things into perspective — ‘What do I need to do first? What do I need to do second? What is the average life of an entrepreneur? What does he do every day?’ I made a vision of what was going to be my dream day and started working toward that.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

  • Perseverance. You really have to be patient and not give up. You will make many mistakes and go wrong, but don’t lose your patience and keep going.
  • The second thing is to continue with your education; always stay on top of your game. Don’t always think that you don’t need to do anything because you have achieved something, and you have made it, or your product is starting to sell well. You always have to stay on top of your game.
  • The third thing I would say is the mindset. Always have a positive mindset and always think you can do it because many things will come your way, and having a positive mindset and attitude will make you go a long way.

How have you used your success to bring goodness to the world?

We support NGOs and organizations in Pakistan that help divorced or widowed women, giving them skills and training them from doing labor work to stitching, things they can do at home. We partner up with those organizations in Pakistan and continuously donate to them.

Ok wonderful. Let’s now shift to the main focus of our interview. Can you tell us about the sports technologies that most excite you at the moment? Can you explain why you are passionate about it?

The best thing that excites me at the moment is stem cell therapy. It’s really advancing and is one of the best things that many people can do to heal from disease. They’re using stem cell therapy and 3D printing to make organs, and before, people had to wait for organ transplants. Soon, they will be able to make their own heart or liver and lungs, and the beauty of this is that they will cater to everyone’s needs. So, they’ll take your cells and make a 3D print of your organs, and it’ll be compatible with your body. Your body isn’t going to reject that, and that’s going to be huge, in my opinion.

The second thing is Apple Watch technology and Fitbits, where you can monitor your health. Merely ten years ago, you could not do that, and now you can exactly see how many calories you’re burning, your resting heart rate. You can measure all of those things, and you can make decisions every day based on your health.

The third thing is a fitness mirror that you can install in your house. You work out in front of the mirror, and it tells you if you’re exercising right or wrong, and I think that’s huge.

How do you think this might change the world of sports?

Stem cell therapy can change the world of sports a lot. Typically, athletes retire around age 35 or 40 years, and I think with stem cell therapy, and even with apple watch and all of these things, you can prolong your athletic performance a little more. This is my inclination that with both of these technologies, people can last a long time. If you read articles about stem cell therapy, people with lifelong knee problems come out of the clinic and start walking.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

Stem cell therapy is controversial, even right now. When a child is born, they offer you a time window to save the child’s stem cells. But right now, people are getting stem cells from the placenta of other people, and very rarely, from your own body. That is controversial and a little challenging right now, so I can see that.

What are the 3 things that concern you about the sports industry today? Can you explain? What can be done to address or correct those concerns?

The first thing that concerns me is that there’s too much information out there, and there is no right. One person will say, ‘This is right,’ and the other will say, ‘This is wrong.’ One person will say, ‘Eat more protein,’ and the other will say, ‘Go vegetarian.’ So, this is the №1 problem in my opinion — too much education and not a place where a person who has no education or information, and who is starting on their fitness and health journey, it’s tough to find a reliable source of information. You basically have to try and test all of these things and figure out what works for you.

Another thing is steroid usage in the sports and fitness industry. There are probably long-term effects of steroids, and if you think of how steroids work, you make bigger muscles, but eventually, you’ll have long-term effects in the future. Steroids are a big issue in the sports industry right now. A lot of people take steroids, and I would say people should move to natural ways.

Fantastic. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  • Have a big vision. If you want to be an entrepreneur and a successful person, you can’t have a small vision.
  • You have to do something bigger than yourself.
  • It’s all about the mindset. Many people told me this, but sometimes it takes you time to understand that it’s all about the mindset, which is the most important thing.
  • Don’t do it for the money. Do it for your passion and excitement because you won’t succeed if you’re doing it for the money.
  • Always learn new things, record tutorials, and teach them to your team. For me, this works because I can focus entirely on growth projects and not get bogged down with small day-to-day tasks.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

Definitely, something related to health and wellness. No matter your age or lifestyle, it is important to keep moving — many people think that it is just about physical appearance but it is much more than that. Staying active, be it an hour at the gym or just taking short walks in the morning, it helps the mind, brings more energy to your daily life, and will make you stronger and decrease your chances of getting sick.

We are very blessed that very prominent leaders read this column. Is there a person in the world, or in the US with whom you would like to have a private breakfast or lunch, and why? He or she might just see this if we tag them :-)

Elon Musk. I think he’s pretty inspirational, and he’s a genius; he started three companies, and I can’t even handle one. He’s a big visionary and a true example of an entrepreneur. He saw many things failing when he was trying to make the reusable and rocket and even when he started Tesla. He went in the opposite direction of the norms, preserved, and is doing so well. In the beginning, he took a leap of faith, and that’s the true definition of an entrepreneur.

How can our readers further follow your work online?

Thank you so much for these excellent stories and insights. We wish you continued success on your great work!



Authority Magazine
Authority Magazine

In-depth interviews with authorities in Business, Pop Culture, Wellness, Social Impact, and Tech