Tim Parkin of Parkin Consulting: 5 Non-Intuitive Ways To Grow Your Marketing Career

Create marketing that you would be delighted to receive as a customer. Beyond being appreciated by users, it’s the key to great marketing.

As a part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Tim Parkin.

Tim Parkin, president of Parkin Consulting, is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He also runs a podcast, speaking with other marketing professionals.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

For 20 years, I helped numerous companies develop video games, military simulations, websites, and mobile applications. It was exciting being at the cutting edge of technology but I continued to see many challenges.