Tom Pettit of ‘Smells Like Business’ Podcast: How Having the First Sniff of a Unique Business Opportunity Creates a Bingeable Niched Podcast

Tracy Hazzard
Authority Magazine
Published in
8 min readFeb 5, 2021

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I approach each topic from an entrepreneurial angle, and, as far as I know, there is no other European-focused entrepreneurial cannabis podcast.

As part of my series of interviews about “5 things you need to know to create a bingeable podcast”, I had the pleasure of interviewing Tom Pettit.

Tom is the host of Smells Like Business, a podcast for anyone who wants to learn more about the current and the future state of cannabis, CBD, and hemp in Europe. Each episode Tom talks to different cannabis experts and business owners from around the world, making it easier for the listeners to enter and better understand the cannabis industry and where it’s heading in Europe.

Tom is an ex-budtender (with a rock’n’roll past) and a strong advocate of both the cannabis plant and sustainable practices.

He is also a co-founder of Smells Like Business, a company that creates useful and informative content for people who want to better understand the cannabis industry in Europe or who simply want to learn more about the plant and its many applications.

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Tracy Hazzard
Authority Magazine

Podcasting Expert Strategist; Host of 7 top podcasts: The Binge Factor; New Trust Economy; Feed Your Brand; Product Launch Hazzards; WTFFF?! Podetize Co-Founder