Carla Williams Johnson of Carli Communications: How Marketers Can Avoid Burnout & Thrive

If I could I would create a movement to address this because while women are becoming empowered, men are still being held to the same outdated stereotypes with their worth measured by an old-fashioned value system.

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Carla Williams Johnson.

Carla Williams Johnson, CEO of Carli Communications LLC. Known simply as Carli, she is extremely passionate about helping others and giving back, volunteering her time and skills wherever she can. When she’s not working, she can usually be found in the company of her adult daughter and infant son in the beautiful Caribbean twin-island Republic of Trinidad & Tobago.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I just always knew that I wanted to get into the field. I think I was the only person in the world who would get excited when commercials would come on during a program or rush to get the latest magazine to see all the creative ways print ads were displayed. Even at a young age, I was always in awe of creative executions and how absolutely brilliant one must be to convince someone to purchase from just a few words and an image.

As time went on, my passion grew and it landed me to work with some of the most prestigious advertising companies with global brands. It was there I learned that there was so much that went into the final product and I was finally part of the strategic process.

I realized that there was so much brainstorming and creativity that went into a single campaign and, working in media, I had the single most important job of getting that creativity out to the right people. Plus I noticed that the more innovative the approach, the more of…