Janielle Denier of Rainfactory: 5 Non-Intuitive Ways To Grow Your Marketing Career

I would like to inspire professionals to utilize the power of data to their advantage.

As a part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Janielle Denier.

I had the pleasure to interview Janielle Denier, CEO of Rainfactory Inc. Janielle is an award-winning marketing professional with more than 14 years of hands-on experience managing enterprise online advertising. Janielle is an industry leader with a deep knowledge of attribution modeling beyond last click model in order to drive record month over month and year over year revenue growth, making her a formidable resource.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I have always been good at math, and that is why I pursued a Bachelor’s degree in Mathematics and Economics at the University of California — San Diego. Through my work experience, I…