3 Non-Intuitive Marketing Strategies To Grow Your B2B Company with Jeff Schmitz of Zebra Technologies
First, focusing on the customer buying journey AND the seller’s journey has been an extremely important marketing strategy for us. It might seem self-explanatory, but you’d be surprised how many marketers in this industry tend to forget about the seller’s journey when they’re promoting new products and solutions. Last month, we actually launched a new digital marketing tool called our Solutions Pathway, as a means of supporting our partners during the seller’s journey. It’s a learning pathway that they can take at their own pace and is full of FAQs, demo videos, and other information meant to guide them when selecting and configuring products.
As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to…
