5 Non-Intuitive Ways Marketers Can Thrive with Julia Stead of Allocadia

Getting different perspectives is what helps refine and shape brilliance and then incorporating different perspectives into our day-to-day.

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Julia Stead.

As CMO at Allocadia, Julia is focused on helping marketing leaders accelerate business growth by planning strategically, investing with purpose, and maximizing performance. Prior to Allocadia, Julia was VP Marketing at Invoca and Head of Sales & Marketing at IPfolio, and along the way she’s been named a DMNews Top 40 under 40, a Top 40 Demand Marketing Game Changer and ABM Superhero. She holds an MBA from the University of Montreal and a bachelor’s degree in English from McGill University.

Thank you for being here! Can you tell us a story about what brought you to this specific career path?

For me, it was actually my husband, who was my boyfriend at the time. We lived in Montreal, had recently started dating, and he got transferred…