Nicole Weber of Spot Color: 6 Non-Intuitive Ways To Grow Your Marketing Career
As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Nicole Weber.
Nicole is the founder of Spot Color and also the founder & CEO of Nug Digital Marketing. She has worked professionally as a graphic designer, art director, and creative director since 2001. Her passion is leading the studio in shaping effective and powerful experiences that focus on increasing our clients’ market share.
Thank you so much for doing this with us! Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?
This is not a funny story, but it was the biggest “almost” marketing mistake that I made close to 20 years ago: Our client was going on TV to pitch her new products, we had been working for months on the campaigns and most importantly, a new eCommerce website and special landing page with a discount for the TV launch. I was speaking with our client at 6am and finalizing some details, I mentioned that I was excited about tomorrow’s launch…and she said, “Tomorrow? Oh…
