Pandora’s Steve Keller: “8 Parts of A Successful Marketing Campaign Blueprint”
Active listening requires focus, the ability to move beyond ourselves and take in the world around us.
As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Steve Keller.
Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora, the largest streaming music platform in the US. Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research, and management necessary for successful audio branding initiatives. Steve is recognized as one of the foremost experts in the field of audio branding. Recent experiments include an examination of the relationship between sound and taste (conducted with Oxford’s Crossmodal Research Laboratory), an exploration into the existence of audio archetypes (conducted with Goldsmiths University London) and demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with Technische Universität Berlin). Steve is also a part of the…
