Tasha Reasor of Iterable: “Turn to data to become a more effective marketer”

Kage Spatz
Authority Magazine
Published in
12 min readAug 10, 2020

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Tasha Reasor

The future of marketing is remembering that there is an actual person who opens, reads, and processes your emails, texts, push notifications and the like is not just the right thing to do — it also impacts the bottom line.

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Tasha Reasor.

Tasha Reasor is the VP of Demand Generation & Customer Marketing at Iterable, a growth marketing company.

Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

Most of us start dreaming about “what we want to be when we grow up” early on, prompted by teachers who push us to decide our futures before the lunch bell rings. But then reality sets in, you take a serendipitous job out of college because you need one and you accidentally discover your passion and what you’re good at. That’s exactly what happened to me. I never expected to be in marketing. To be completely honest, I fell into my career path. But somehow I would end up with the perfect fit.

People are always surprised when I share that, because it sounds anachronistic when you look at my resume. My work history and career evolution appears intentional. Practiced. Planned. But the reality is less methodical. I didn’t have that early-onset “aha” moment when I found my true calling. I wasn’t inspired by a creative “Got Milk?” commercial and fell in love with branding and demand gen. My journey to my career path is unique, iconoclastic, and authentically, my own!

I’m a country girl who grew up in Idaho and went to an in-state college. I am not an Ivy-Leaguer. I was never particularly well-connected professionally and my family had humble beginnings. I had absolutely no idea what a startup was. In fact, “marketing” sounded like one of those made-up roles that people who…

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Kage Spatz
Authority Magazine

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