Tasha Reasor of Iterable: “Turn to data to become a more effective marketer”
The future of marketing is remembering that there is an actual person who opens, reads, and processes your emails, texts, push notifications and the like is not just the right thing to do — it also impacts the bottom line.
As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Tasha Reasor.
Tasha Reasor is the VP of Demand Generation & Customer Marketing at Iterable, a growth marketing company.
Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
Most of us start dreaming about “what we want to be when we grow up” early on, prompted by teachers who push us to decide our futures before the lunch bell rings. But then reality sets in, you take a serendipitous job out of college because you need one and you accidentally discover your passion and what you’re good at. That’s exactly…
