Tori Robinson and Leah O’Malley of Boys Lie: 5 Things You Need To Know To Create A Highly Successful E-Commerce Business

An Interview With Jerome Knyszewski

Jerome Knyszewski
Feb 21, 2021 · 8 min read

Tori & Leah: Not 5 more important things but your main focus should be on brand awareness. If people are copying you, outside of your team, don’t take it to heart. People can only go where you’ve gone. They don’t know where you’re going, you’re already a step ahead of them. It was a challenge we had to overcome as the same people we’ve worked in-house with, who have had an incredible amount of knowledge about our brand and what it took to build it out. Are the same people who have mimicked our messaging and designs. Learning to laugh it off and take it as a compliment to our creativity has been a fun challenge as it means we’re doing something right with our brand.

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Jerome Knyszewski

Written by

CEO of HeavyShift

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.