Transwestern CEO Larry P. Heard: “To create a fantastic work culture, remove ambiguity about how strong performance can enhance compensation”

Yitzi Weiner
Authority Magazine
Published in
8 min readJul 1, 2019

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…It is also important for team members to be accountable to each other and to measure performance in pursuit of personal and company-wide goals. People want to understand what they are playing for and how strong performance can enhance compensation. Removing ambiguity in this regard typically increases performance and overall job satisfaction.

As a part of my series about how leaders can create a “fantastic work culture”, I had the pleasure of interviewing Larry P. Heard. Larry is the CEO of the Transwestern family of companies, which comprises diversified real estate operating, investment management and development organizations. The privately held, fully integrated enterprise leverages competencies in office, industrial, retail, multifamily and healthcare to add value for investors, owners and occupiers of real estate. Larry has been active in the commercial real estate business since 1981. He joined Transwestern in 1983 and was appointed president and chief executive officer of

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator