Courtney & Carter Reum: “Try To Lead From The Back Whenever Possible”

“Try to lead from the back whenever possible. We both naturally tend to lead from the front as Type A personalities, but we’ve tried to hone our style to become adaptable and servant leaders. Increasingly, if a CEO is able to influence his or her team and get the most out of them, the rest will take care of itself (or at least have a much better shot of succeeding!).”

I had the pleasure to interview Courtney And Carter Reum. Courtney Reum is the co-founder of M13, a brand development and investment company accelerating businesses at the nexus of consumer products, technology, and media. He began his career as an investment banker at Goldman Sachs in New York. After working with such brands as Procter & Gamble, Under Armour and Vitamin Water, Courtney and his brother Carter founded VEEV, a premium spirits company which was acquired by Luxco in 2016.
Courtney has been featured on the Forbes “30 Under 30” list, the Inc “500 fastest growing private companies in America,” Richard Branson’s best-selling book “Screw Business as Usual,” and most recently the Goldman Sachs Builders +…