“Ultimately, people want software that solves advanced problems and is easy to use” with Sameer Bhatia and Mitch Russo

Mitch Russo
Oct 10, 2019 · 9 min read

Simple and comprehensive: Ultimately, people want software that solves advanced problems and is easy to use. Those two goals can seem at odds with each other, but our goal is to provide advanced, comprehensive tools in the simplest way possible. A lot of the big names that we compete with have a purely simple solution, and that’s exactly why we are so attractive to large corporations with complex needs. We’re not afraid to go the extra mile to figure out how we can provide a comprehensive feature set in software that is simple and easy to use.

I had the pleasure of interviewing Sameer Bhatia. Sameer is the Founder and Chief Executive Officer of ProProfs.com. He founded the company based on the vision that knowledge should be freely available to people from all walks of life. Sameer is an ed-tech veteran and has been a serial internet entrepreneur. His past startups have been in e-learning and online retail along with a niche search engine to compete with Google. His academic background is in technology with a Masters in Computer Science from the University of Southern California (USC).

Can you tell us the story behind ProProfs?

We were running an IT discussion forum for students studying for IT certification exams and decided to build an online quiz tool so our users could share exam questions with each other. The quiz software fit an unmet need in the market, and without meaning to, we suddenly had teachers from different subject areas using our tool to make quizzes. Soon their quizzes started to go viral, gathering millions of pageviews. Before we knew it, large corporations came calling, wanting to pay for our quiz tool in exchange for some additional features like security, privacy, and branding.

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Mitch Russo

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Author of The Invisible Organization — How Ingenious CEOs are Creating Thriving, Virtual Companies & Power Tribes — How Certification Can Explode Your Business

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.