Procter & Gamble VP Virginie Helias: “We Want To Lead A Movement To Use Plastics in A More Responsible Way”

“Plastic has value and many of our brands come in recyclable packaging. We want consumers to recycle and be part of the circular economy. We are using post-consumer recycled material, we make our packaging so that it can be recycled, we help create the infrastructure so that people CAN recycle, we’ve invented technology that can unlock billions of pounds of recycled plastic and we continue to use our innovation and scale to drive smart changes in an area where change is needed.”

I had the pleasure of connecting with Virginie Helias Vice President Global Sustainability at Procter & Gamble. With 30 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie has broad experience across multiple categories and global to local brand management expertise. She has worked across several of P&G’s multi-billion dollar brands, including Pantene, Ariel/Tide, and Pampers, and has extensive international experience having been based in…