“When starting or growing a business at a young age there are a lot of people waiting to see you fail.” with Laureen Asseo

Authority Magazine Editorial Staff
Authority Magazine
Published in
8 min readJun 19, 2019

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When starting/growing a business at a young age there are a lot of people waiting to see you fail. As a young woman in the business world I have been confronted with many difficulties. Mostly coming from men who have no respect or automatically dismiss you because you are a woman. At the very beginning I use to lie about my age in meetings because it was always a topic of conversation. I would walk into rooms of men that would ask a question but would not address me directly — always to a male counterpart that was with me. It became fun for me to redirect the conversation and the initial idea that because I was a young woman, I didn’t know what I was doing.

I had the pleasure of interviewing Laureen Asseo. Laureen is Founder and co-CEO of Fresh n’ Lean and has been passionate about it since the start of it all at the age of 18. The two factors that drive her are family and Fresh n’ Lean’s main goal of delivering good nutrition to as many people as possible to help them succeed with their healthy goals, weight loss, or make their life easier. Laureen prides herself on the company culture that has developed through the years, she believes that Fresh n’ Lean is a family and promotes a close knit workplace. Her drive to make Fresh n’ Lean a successful business comes from the sentiment that she is responsible for making sure each employee has a positive place to work and can not only support themselves but their families. When asked what she loves about Fresh n’ Lean, she said, “As a country we are in a major ‘food revolution’ and I’m excited we get to be a part of it.” She loves to travel and experience other cultures through food. Being French, cooking from her parents. She has a huge love for all animals and owns horses and a dog named Leo, who comes to work with her every day.

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Authority Magazine Editorial Staff
Authority Magazine

Authority Magazine is devoted to sharing in-depth interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech