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Women In Wellness: Dr Ebru Karpuzoglu of AveSeena on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Define success: Everybody has success stories but that’s not true. Our culture loves success stories, but nobody wants to hear how hard it was to reach to that point or how many failures it took. I think failures are good because it opens your eyes to new possibilities.

As a part of my series about the women in wellness, I had the pleasure of interviewing Dr. Ebru Karpuzoglu.

As an immunologist trained in molecular medicine and as an expert in skin care and cosmetic chemistry, Ebru Karpuzoglu, Ph.D., MSc, has spent more than 20 years researching skin and the impact of hormones on the immune system, sharing her findings in international publications with her audience, and building an award-winning line of products. Trusted by scientists, doctors, editors, bloggers, celebrities and skin care lovers around the world, her deep real-world knowledge and research are invested in every drop of AveSeena. Dr. Ebru is committed to transformative skincare and Immunocosmetics to reach beyond the surface.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I always had problematic skin — oily, acne prone, irritated you name it. I used nearly everything on the market to help my skin, but nothing worked. I started examining all the ingredients and formulations using my immunology and molecular medicine expertise. On top of that, my father was diagnosed with cancer and the treatments were making his skin overly sensitive. I was really disappointed in what I was buying and using. The skincare on the market were definitely not designed for either me or him. Since I couldn’t find anything that was serious and effective enough, I decided to create my own. I love being a scientist and sharing the knowledge to help anyone who is looking for a solution for their own skin.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

I grew up in a science and medicine-centric household surrounded by my grandparents and parents who loved their scientific and medical work as well as their self-care. Their passion and commitment to what they love has been my inspiration. One day my father used my cream when his skin was irritated. He was a surgeon and surgeons could be very hard to please when it comes to what they like. When he called me back and asked me what this cream was, I thought he wasn’t happy with it. He said this is great, keep on doing what you are doing. Lesson: our families can be or toughest critics, but they want us to excel and they are always there for us. Believe in them because they believe in you.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The biggest mistake I did was comparing myself to our competitors. I tried to follow our competitors and subconsciously you start comparing yourself. It made me feel sad, made me feel like we were falling behind. The net is full of success stories like they never failed, and failure was a bad thing. It wasn’t genuine. I had to focus on my path, and I kept my eyes on mine. Everybody fails but it is how fast you get up, fix and learn fast to continue on the path. My mantra is pursue your own path with grit. What you see in the brand is who I am as a person with genuine successes and failures. If it’s not genuine, it doesn’t work. You always have to be true to who you are.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

When I started Aveseena, my goal was simple: to create the wellness skincare for all layers of the skin not just the surface and for all not just for women who need real self-care. One that was powerful yet gentle, natural, and completely clean for even the most sensitive skin. This was a hard goal to reach, and I stayed determined researching for the sustainable formulations and ingredients. Offering the healthiest and sustainable solution possible powered with immunology knowledge is our contribution to the world. Science is nature and beauty. Nature and beauty are science. Simple as that.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

Slow down: Quiet your mind for 10–15 minutes daily. If you cannot sit down, grab a cup of coffee just watch the sky. Pet your cat. Just slow down. It clears the bigger picture. I am hyper and I multi-task endlessly. We went on a 3-day vacation and I stopped working for the full 3 days. I realized I was overworked. We all need a break.

Erase the negative: Our brain is a powerhouse. It can make all your dreams and nightmares come true. Your energy flows where you choose to go. As Rumi says, what you seek is seeking you. So, I try not to “seek” negative but think them as opportunities.

Move: I sit most of the day, reading, writing, working. I realized it is not only affecting my health but how I approach to challenges. I try to move by walking and working out as much as possible. It does wonders.

Talk, don’t text: I am old-school and I prefer talking than texting. To me it allows connecting more and getting more done. Plus who doesn’t like a nice chat?

Disconnect from tech: Before I go to bed, I stop looking at my phone or computer. This helps to ease the mind and go to sleep easier.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

That we are one. It sounds scary because we are so used to the idea of sole individuals. Here is what it means: as humans, we are not isolated closed systems. We do not have a hard-core boundary like a shield. We are affected by other’s energy, environmental changes, bacteria anything you can think of. All this affects our skin, body, mind and our soul — this is you as a One Whole. To me the wellness movement would be One as a Whole.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

Stop looking: Do not compare your work to anyone. Because everyone is unique. That will only make you distracted. Keep your eyes on your path and keep walking. You will get there.

Define success: Everybody has success stories but that’s not true. Our culture loves success stories, but nobody wants to hear how hard it was to reach to that point or how many failures it took. I think failures are good because it opens your eyes to new possibilities.

Ask the experts. I am an immunologist and expert in skincare. I trust and rely on my team of PR, social media, marketing and sales experts for their input to grow the brand and make it successful. Asking the experts is always good and I love learning new things as well.

Trust your team: It takes a team of good people to make things work. Definitely make sure everyone on the team is aligned about the mission and goals. Ask them if they need anything and assure them that there are no unnecessary questions.

Money: The saying “you must spend money to make money” is true. I learned the hard way that not all growth needs to have money. You can learn new skills and get things done on your own. Many times, we give products to events and boxes, just to find that the ROI is not there. So just beware not everything that sparkles is gold

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

They are all connected. If the environmental changes continue to change the climate, the world will get hotter, we will start having water and food problems. With that we may end up getting more pandemics. This connects to collective mental and body health, as we are more stressed there may be an increase in mental and body health issues. There comes in sustainability, in the future we have to be sustainable as earth cannot handle any more waste and overproduction. So, all are dear to my heart and to our future.

This was very inspiring. Thank you so much for joining us!



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Candice Georgiadis

Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.