Women In Wellness: Helena Gibson Of Unveil Restorative Hair Care On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Wanda Malhotra

Wanda Malhotra
Authority Magazine
6 min readFeb 6, 2024


Do you have the right team in place to take you where you want to go. Sometimes people are great when you are just starting out, but they are not the same ones to help you scale.

Today, more than ever, wellness is at the forefront of societal discussions. From mental health to physical well-being, women are making significant strides in bringing about change, introducing innovative solutions, and setting new standards. Despite facing unique challenges, they break barriers, inspire communities, and are reshaping the very definition of health and wellness. In this series called women in wellness we are talking to women doctors, nurses, nutritionists, therapists, fitness trainers, researchers, health experts, coaches, and other wellness professionals to share their stories and insights. As a part of this series, we had the pleasure of interviewing Helena Gibson.

Serial entrepreneur, certified trichologist, and licensed cosmetologist Helena Gibson has focused her career on women’s wellness. Her journey began 21 years ago as her mom struggled with thinning hair. Ever since, Helena has been on a mission to promote a personal state of wellness through hair products and information that empower women to feel confident in their appearance and show up as their best self. Most recently, she launched Unveil Restorative Hair Care, a line of non-toxic, clean, sustainable, cruelty-free products that restore self esteem and personal wellness with thicker, fuller, and healthier hair.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

Sure. It was about 21 years ago when my mom started struggling with fine, thinning hair. I remember going with her to wig stores to look for solutions, and how hard it was to find something that looked natural and made her feel comfortable wearing a wig. I could see the emotional toll this was taking on her, and I realized the connection between healthy hair and wellness.

I started to research the topic, and the more I learned, the more I realized other women must feel the same way. I was on a mission, and that mission included opening a wig store, Strut Hair Solutions, expanding Strut to include a second location, earning nearly a dozen certifications, writing two books, creating and teaching a course Called the Salon MBA on the fundamentals of running a business and scaling it to seven figures, training hundreds of hair stylists, and ultimately creating my own product line, Unveil Restorative Hair Care.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

Launching my CPG line has been the most interesting and fulfilling. From concept to creation, it has been quite a journey. Studying and learning about clean, non-toxic ingredients to put into our products. Working with our formulator to get the same efficacy as the synthetic products.

Why is this such an effort and critical part of the journey? Because what we put into our bodies and on our bodies affects our overall system. It’s all absorbed.

I was recently on a heath retreat and learned more on how genetics play such a small role in the expression of our genes compared to our diet and the products we’re exposed to. We have more control over our overall health than I think most people realize. This has fascinated me the last few years and definitely contributes to the product formulations we are creating here at Unveil Hair Care.

It has been said that our mistakes can be our greatest teachers. Can you share a story about a mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Looking at the customer as the most important focus in my business when in fact it’s my team. When they are happy and feel well cared for, they show up better for my client, and the clients get the best service from a happy team member!

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

When I say I want to change the narrative around hair loss, I am not kidding. The drivers of hair loss are so common — things like aging, alopecia, chemotherapy, COVID, medication, menopause, pregnancy and child birth, or plain old stress. With about one in four women suffering from hair loss and thinning hair (and half of all women over the age of 50), I am on a mission to create options so women can alleviate any feelings of shame, sadness, or the emotional toll.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing?

1 . Lemon/celery water in the mornings. I use to drink coffee as soon as I got up, but that was rasing my cortisol, and my body was dehydrated from sleep. This has been a game changer for my skin and hair. Not to mention my overall feeling in the morning.

2 . Sleep. The time change this year hit me more with it getting dark so early. This year, I went with it and go to bed a bit earlier as my body needs it, and I feel more rested in the mornings. Going with the season instead of trying to push through and be productive late into the evening is not good for my health or productivity.

3 . Exercise. As an entrepreneur, there is always something that needs my attention, which doesn’t leave much free time. However, when I started making my workout routine a priority, my focus got better, I feel better, thus showing up better the rest of the day.

4 . Journaling. This is a big one to get the thoughts to stop running around in my head all day or before bed. When I get things down on paper, I have a clearer mind on what needs my attention and can reflect on what is my greatest priority.

5 . My diet. This has become more important to me as I’ve gotten older and began looking at food as medicine. What I put into my body shows on the outside. My hair, skin, and nails look so much better and I feel better. I don’t have the afternoon slumps, and I know I’m doing something good for myself.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

Change the narrative around hair loss so people feel condifent in their appearance and show up as their best self

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

1. Do you have the right team in place to take you where you want to go. Sometimes people are great when you are just starting out, but they are not the same ones to help you scale.

2 . Be slow to hire, don’t just hire warm bodies. That can do more damage to your business.

3 . When you first think someone is not the right fit anymore, replace them. The issues will not go away and usually get bigger.

4 . Your vendors/manufacturers are also part of your team and can determine your success. Nurture those relationships.

5 . It’s going to take longer and cost more than you think. Overnight successes are usually a decade in the making. Don’t compare your entrepreneurial journey to others’.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

I have been a vegetarian my entire life. My mom was and raised me with the same palette. That said, I never acquired a taste for meat, and for humanitarian reasons and health benefits, I’ve kept that way of eating.

What is the best way for our readers to further follow your work online?

@strutwigs and @unveilhaircare

Thank you so much for the opportunity to share! Wishing you all the good health in the world!

About the Interviewer: Wanda Malhotra is a wellness entrepreneur, lifestyle journalist, and the CEO of Crunchy Mama Box, a mission-driven platform promoting conscious living. CMB empowers individuals with educational resources and vetted products to help them make informed choices. Passionate about social causes like environmental preservation and animal welfare, Wanda writes about clean beauty, wellness, nutrition, social impact and sustainability, simplifying wellness with curated resources. Join Wanda and the Crunchy Mama Box community in embracing a healthier, more sustainable lifestyle at CrunchyMamaBox.com .



Wanda Malhotra
Authority Magazine

Wellness Entrepreneur, Lifestyle Journalist, and CEO of Crunchy Mama Box, a mission-driven platform promoting conscious living.