Women in Wellness: “I’d love to see bicycles lanes in every street” with Joanna Stahl from Go2Practice

As a part of my series about the women in wellness, I had the pleasure of interviewing with Joanna Stahl from Go2Practice

Fab Giovanetti
Jul 12, 2019 · 6 min read
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I believe that people are here in order to make a bigger impact in the world — and with my book, ‘Make an Impact’, I had the chance to prove that hundreds of people are using their influence to improve other people’s lives.

As the founder of the Health Bloggers Community, my mission is to support people with growing their passion into a business — and so many women are building businesses empires all over the world.

This series is a chance to spotlight some of these women


“My business is to assist people in making their next inspired workout simple and attainable. There are 70M American’s that are in the space, I would love to imagine the ability to affect people who are not yet in the fitness industry to become more active, find a community, and outlet to create endorphins and focus on their fitness journey.”

Joanna Stahl

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Joanna Stahl is a female entrepreneur and founder of Go2Practice, a leading online fitness search engine that showcases 100k+ fitness options across the U.S., allowing consumers to book and buy a fitness experience at ease with the click of a button. Joanna was a part-time NYC fitness instructor that got entrenched in business angle of the fitness industry after watching consumer demands shape shift all markets. In 2016, she felt it was the right time to dive deep and create her unique platform, Go2Practice.


Thank you so much for doing this with us! What is your ‘backstory’?

I’m celebrating my 20th year in the fitness industry this August! I started off teaching group fitness classes as a side gig then got entrenched in the business side of the industry, building partnerships and marketing platforms that link consumer and fitness brands.

I developed Go2Practice after identifying a shift of customer empowerment in the fitness industry similar to other industries, specifically the food industry with services such as Seamless, Grub Hub and UberEATS. With the realization gym owners were willing to accept day rates, and consumers wanted to maintain their fitness routine no matter where they were and without monthly commitments, Go2Practice was born.

The business is relevant, transparent, engaging and we are just getting started. I am a first-time founder, have an amazing network of industry veterans, and am building momentum daily.

Can you share your top three “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing?

Here are 3 tweaks to “wellbeing” 1) Delete the word “flour” from your diet. 2) If it takes less than 1 min to do something, just do it. 3) Buy a heart rate monitor and learn how to use it.

Can you share the most interesting story that happened to you since you started your career?

Wow that’s a loaded question and so many options to choose from… I would say that one of my most interesting stories goes back to my first year in sales when I decided to lie about my age.

I was 26 and conversing with an older man who kept referencing me as being similar to his daughter. I made up a story about how I looked young but was actually 32. I was putting big deals together and I thought lying about my age would allow me to be taken seriously and would validate my work experience. Looking back on it today, it was probably just an insecurity of mine.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Looking back, I don’t believe I’ve done anything that could be considered a mistake. I once failed during an on the spot interview and I’m sure I said things that should not have been said, but such is life and no real damage was done. In the past few years I have made a concerted effort to not complain around anyone in the fitness field if at all possible.

The concept of “bitching up” is something that resonated with me. Looking back, the complaining conversations I had with coworkers were unproductive and the best relationships I had were with teams that were business focused and didn’t complain but rather thrived on personal relationships.

When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

My business is to assist people in making their next inspired workout simple and attainable. There are 70M American’s that are in the space, I would love to imagine the ability to affect people who are not yet in the fitness industry to become more active, find a community, and outlet to create endorphins and focus on their fitness journey.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

It’s always important to show gratitude along the way to everyone and anyone that assists you in your journey. The woman who has been an immense support along my Go2Practice journey is Linell Killus, an industry veteran that extremely respected in the fitness industry.

Our paths have crossed many times and as she planned to retire, she was willing to check in and stay engaged with me as a key advisor for Go2Practice. I can truly ask her about anything, provide her updates large and small and ask for her expert advice and feedback. The best part is that she is a huge support to me and the company I am building and wherever she is willing to assist in every way.

Her ability with words, presentations and clarity on marketing messages is where I’ve asked for help the most lately, but I also hope she knows how much I appreciate her positivity and willingness to check in, stay engaged and provide guidance from all angles. There aren’t many people that offer to help and actually follow through, she is one of the good ones and I appreciate her immensely!

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

I’d love to see bicycles lanes in every street, allowing easy transit for those using their own energy with bicycles, non-motorised scooters and more. The use of Citibike in NYC has been amazing for me to see, and while there are some risks, the rewards of movement, the extra effort beyond walking during the day, and saving money on transit is perhaps the beginning of getting new energies in motion.

What is your ‘3 Things I Wish Someone Told Me Before I Started’ and why?

The theory of getting 2 out of 3 regarding “good” “fast” and “cheap” is real. 2) Everything takes longer and more money than you think it will. 3) Listen and take action if more than one person gives you an insight.

Do you have a “girl-crush” in this industry? If you could take one person to brunch, who would it be?

There are a ton of amazing female leaders and thought starters in the fitness industry, however I can’t deny that I’m recently obsessed with Serena Williams and JLo. I would love to grab brunch with either of these to women to pick their brain’s.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Out of those topics I would say mental health is the topic that resonates with me the most. I can see the impact on personal lives as well as how fitness can affect that topic directly.

Follow along on Instagram @Go2Practice_life, for Facebook follow Go2Practice and on Twitter, follow Go2Practice_


About the author:

Fab Giovanetti is a business mentor, published author, influencer-specialist, best known as the founder of the Health Bloggers Community and co-founder of the Register of Health and Wellness Influencers.

Serial start-up founder and professional troublemaker, she is obsessed with avocados and helping people making an impact in health and wellness. Sounds like you? Get daily tips on how to grow your influence via the HBC magazine.

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Fab Giovanetti

Written by

Award-Winning Marketing Consultant || Founder @ creativeimpact.group || Author, Columnist, Top Writer || 👉Free Marketing Bundle: http://bit.ly/GetFabBundle

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Fab Giovanetti

Written by

Award-Winning Marketing Consultant || Founder @ creativeimpact.group || Author, Columnist, Top Writer || 👉Free Marketing Bundle: http://bit.ly/GetFabBundle

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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