Women in Wellness: “Practice More Empowered Grocery Shopping” with Carrie Roberts, CEO of Sift Food Labels

Practice More Empowered Grocery Shopping: Items that are labeled as healthy may actually be full of harmful ingredients and additives. Knowledge is power so while you don’t need to toss everything in your pantry with harmful ingredients, you can make a commitment to be a more empowered shopper. By using the Sift app in the grocery aisle to spot toxic ingredients, you can make an informed choice about what you bring home.

As a part of my series about the women in wellness, I had the pleasure of interviewing Carrie Roberts the founder and CEO of Sift Food Labels. Carrie’s background is strongly rooted in consumer marketing with a proven track record of driving substantial business growth for several of the most loved brands in the world — Netflix, Apple, Microsoft, and T-Mobile. Today, she’s using her expertise in consumer technology to bring transparency to the $1 trillion U.S. food industry through the Sift Food Labels mobile app.