Women In Wellness: “Stick with what you know” with Roberta Perry and Chaya Weiner

Authority Magazine
Oct 30, 2019 · 10 min read

Stick with what you know! Just when I think I understand how social media works it goes and changes. Algorithm changes and FB changes and so much more. When I first started, I was trying to be active on all social platforms, figuring that if it existed, I should be seen there. As time and frustration went on, I realized that being active on just the social media places my customers were using was enough. I also hired a professional for my Instagram account.

I had the pleasure of interviewing Roberta Perry of ScrubzBody Skin Care Products. It was 2005. Roberta’s skin was dry, itchy and irritated. She was so busy working and being mom that she forgot to care for herself and her skin. She discovered scrub products but nothing totally satisfied her, so she made her own. Roberta’s late sister, Michelle, joined in and ScrubzBody Skin Care Products was started in June of 2006. ScrubzBody sells skincare, made by hand with natural ingredients, but what they really offer customers is permission to pamper themselves. They host Make Your Own Scrub parties for kids and adults. They sell retail, private label and wholesale. ScrubzBody was the highlight business on the Season One finale of Sell it Like Serhant on Bravo TV and Roberta has been a segment guest twice on the Dr. Oz Show. Needing exposure for her business, but on a really tight budget, Roberta turned to Help a Reporter Out (HARO) and started pitching to writers and reporters. Since 2010 she and ScrubzBody have been published and quoted in over 120 skin care and business articles as well as blogs and beauty outlets, which prompted her to write, “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships and Get Press Without a PR Firm.” which was published in August 2016.

  1. I started exercising in my late 30’s and only wish I had started earlier. I’m far from an athlete, but I love how exercise makes me feel about myself, let alone the impact it has on my health, so I do something at least 3–4x a week.
  2. Travel. It has given me perspective and worldly insight. It has awed, inspired and humbled me, let alone it has challenged me to do things I never would have done and this translates into all areas of my life.

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Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.