Authority Magazine
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Authority Magazine

Women Leaders Of Real Estate: “Realize that you need to be a therapist first”, With Hilary Saunders of Side

Realize that you need to be a therapist first; it’s crucial to have empathy and understanding for your clients, so that you can relate to what they need and their long-term vision. Disconnecting from a client will negatively impact your relationship, and can even cost you the sale and the client itself. Buying a home is potentially the most important financial and emotional transaction in your client’s life. If they mention a desired feature because it reminds them of their childhood home, pay attention, because it can impact their decision-making in a vital way.

  • More programs that help people own their own homes: Aside from the traditional Federal Housing Administration (FHA) and Veteran Affairs (VA) programs, other companies are getting into the space of facilitating home ownership for all. Unison is one company, and there are others developing creative solutions such as “renting to own” or “co-owning” or providing down payment assistance. Right now, California is predominantly a renter state; however with these programs, the American Dream can become a reality for more and more people!
  • Top producing agents becoming their own local brands: Over 50 percent of real estate transactions are facilitated by inexperienced agents who don’t provide buyers and sellers with the best experience or results. With the traditional brokerage model focused on commissions versus consumer experience, the perception of the agent’s role and value as a trusted expert and advisor has diminished. This has put the entire industry at risk.

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