Authority Magazine
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Authority Magazine

Women Leading The Cannabis Industry: “The pace at which this industry is developing is staggering”, with Franny Tacy

Cannabis is not business as usual! There is not much intuitive about succeeding in this insanely emerging cannabis business. You have to have a dynamically skilled team that thinks beyond the box, navigates politics and legalities, makes profits and manages growth in an unconventional industry with challenges in banking, advertising, and much more. Know this is not business as usual. The pace at which this industry is developing is staggering. No one has worked in an industry that is developing like this, the tech/dotcom boom is the closest thing we’ve seen.

  1. Advertising
  2. Banking
  3. Credit card processing
  4. Social Media
  5. Legalities
  1. Cannabis will be mainstream across the US and globally within 5 years.
  2. Research into cannabis and other cannabinoids will provide more data and change healthcare as we know it.
  3. Small businesses have the opportunities to become international brands, helping millions of people all over the world.
  1. Politics is always of the utmost concern in this industry. We face challenges in every aspect of doing normal business such as banking, credit card processing, insurance, advertising. These aspects of doing business need to be resolved or better regulated.
  2. We need regulations to ensure consumers are getting safe products.
  3. We need GMP specific to the industry. Safe handling of ingredients, traceability, batching records, protocols for recalls, product safety.

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