Women Of The C-Suite: Aunia Kahn of Rise Visible On The Five Things You Need To Succeed As A Senior Executive

An Interview With Doug Noll

Ask for more things and try to find more ways to adapt in the world.”

It’s crucial to be proactive and assertive in your pursuits. By actively seeking more, whether it’s knowledge, opportunities, or experiences, you position yourself to grow both personally and professionally. Simultaneously, adaptability remains a key asset. As the world changes, those who can adjust and pivot with the tides of change often find themselves not just surviving but thriving. So, embrace a mindset of curiosity and flexibility — ask more questions, seek new horizons, and continually develop the skill of adapting, ensuring you remain relevant and resilient in the face of any challenge.

As a part of our interview series called “Women Of The C-Suite”, we had the pleasure of interviewing Aunia Kahn.

Aunia Kahn is the CEO of Rise Visible. With 24 years in the field, she is a highly sought after digital marketer, strategist, public speaker and digital influencer. She is also an internationally recognized and awarded visual artist, photographer, author who has shown in over 300 exhibitions in over 10 countries. She founded Create for Healing and identifies as a disabled business owner surviving and thriving with Ehlers Danlos Syndrome (Type 3), Mast Cell Disease, Dysautonomia, and POTS, PTSD, etc.

Thank you so much for joining us in this interview series! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I never envisioned myself being the in the career I am today. Initially, my passions and ambitions were leading me down a different path. However, life has a way of unfolding unexpectedly.

While I still pondered the possibility of becoming a therapist, I soon realized that my innate empathy might make it challenging to maintain the necessary emotional distance. It’s a good thing that an unexpected opportunity presented itself, altering my trajectory.

My journey began in 2001 when I relocated from Michigan to St. Louis to pursue a degree in psychology. During my time in Michigan, I worked as a dental assistant to support myself through school. Upon my arrival in St. Louis, I continued down that career path by seeking dental assisting positions.

The initial days in a new environment are often filled with a sense of disorientation, and my first day on the job was no exception. On that particular day, the tragic events of 9/11 unfolded, and I found myself in a medical office, surrounded by strangers, all of us in shock as we watched the events on TV. The discomfort I felt prompted me to request to leave, and I never returned. In a single moment, my life took an unexpected turn.

In the months following 9/11, finding employment proved to be a formidable challenge, made even more complex by my declining health. During this period, I began to reflect on the hidden skills I possessed, skills that I had never considered as a potential career path. Back in 1998, I had been introduced to computer programs and had taught myself website design, graphic design, and marketing just for fun. I had built up an impressive portfolio.

An unforeseen opportunity arose, and I reached out to some industry contacts I knew. This led to an interview at a local agency, which, unfortunately, resulted in a quick rejection. I was disheartened but remained determined to turn this type of work into a viable career that could support both my livelihood and my health needs. I started asking friends, family, and acquaintances for referrals, slowly building my own small solopreneurship.

This journey has brought me to where I am today, as a woman in a C-suite position. Twenty-five years later, with numerous unexpected twists and turns along the way, I couldn’t be happier. While it wasn’t my original career path, sometimes life takes you off your intended course and places you exactly where you are meant to be — right here and now.

Can you share the most interesting story that happened to you since you began leading your company?

I believe the most compelling chapter of my story unfolds right now, in this very moment. Throughout the past 25 years of my career, I’ve been primarily focused on surviving rather than thriving.

In the last two years, I’ve experienced the most significant shifts in both my health and my business. Initially, I had been diagnosed with Mast Cell Activation Syndrome. However, it was only last year that I received additional diagnoses of Ehlers-Danlos Syndrome, Dysautonomia, and a range of other health challenges — courtesy of some gene mutations. Nevertheless, with these diagnoses and the treatment that followed, my entire world has undergone a profound transformation and expansion.

I’ve started to fully embrace my identity as a disabled business owner, particularly as a disabled woman in the tech industry, a part of myself I had concealed for far too long. I used to think that hiding this aspect of my life protected me from vulnerability. However, I’ve come to realize that, for me, this secrecy was detrimental to my well-being. Opening up about my disability has injected me with newfound vitality and has allowed me to connect with and empower a community I’m honored to be a part of. The disability community comprises some of the most extraordinary individuals, as they understand that sometimes, simply making it through the day is a significant victory, a concept not everyone comprehends.

Therefore, my current narrative is the most captivating to share because it’s filled with exciting developments, and I am deeply grateful to be precisely where I am at this moment.

It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

For many of us, embarking on a journey in the world of business can be likened to the experience of learning to ride a bicycle. Initially, there’s a surge of confidence that accompanies the removal of those training wheels, as you venture forward independently. You can almost feel the encouragement of those around you, the refreshing breeze tousling your hair, as your confidence swells, and you dare to release your grip from the handlebars. And then, suddenly, reality hits like a jolt when you encounter your first unexpected obstacle on the road.

In terms of what’s amusing about this journey, much of the humor tends to reveal itself in hindsight. It may not be tied to a specific moment, but rather, when reflecting on the countless instances in the early days when projects were misjudged, the true worth and role were misunderstood with both clients and colleagues. These memories may carry a twinge of pain, yet a touch of humor can serve as a powerful remedy.

For me, looking back at these moments of rookie blunders prompts a realization of how vast and unpredictable the realm of entrepreneurship truly is, and how many decisions I would make differently now. Whether you’re just starting out or in a similar situation, it’s crucial to acknowledge that embarrassing moments are an inevitable part of the journey. However, within these moments lie invaluable lessons. Remember, perseverance and a pinch of humor will not only see you through but may also furnish you with amusing anecdotes to share someday.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Our client partnerships and relationships stand as pillars of our success. Without their unwavering support, constructive feedback, and the countless opportunities they’ve provided, our journey would have been drastically different. These connections go beyond transactions; they are dynamic exchanges that have enriched us on multiple fronts.

Our success is inseparable from the trust and confidence our clients and partners have placed in us. They’ve entrusted us with their visions, challenged us to excel, and often, driven our most transformative moments. These relationships are a testament to our collective strides, where success is defined by our mutual growth.

Looking back, our clients and partners aren’t just names in our portfolio; they are the heart and soul of our success story. As we move forward, we remain committed to nurturing these invaluable connections, learning from one another, and striving for greater heights together.

Leadership often entails making difficult decisions or hard choices between two apparently good paths. Can you share a story with us about a hard decision or choice you had to make as a leader?

From a leader’s perspective, one of the most formidable challenges we face is the realization that we cannot make everyone happy, especially when it involves the difficult decision to part ways with certain clients. Building and nurturing client relationships is an integral part of leadership, and over time, these connections become intertwined with the fabric of our organization. However, as both parties — the leader and the client — evolve and change, circumstances may arise where continuing the relationship becomes counterproductive or untenable.

The complexity arises when we find ourselves at the crossroads of wanting to end the partnership on a positive note. We understand the importance of maintaining professionalism and preserving the goodwill and reputation of our organization. Yet, there are instances when the other party may not share the same perspective. They may perceive the decision to part ways as a negative judgment, or they might not agree with the reasoning behind it. This divergence in perception can create tension and challenges in ending the relationship gracefully.

As leaders, it’s essential to remember that the decision to let go of certain clients often stems from a careful assessment of what’s best for both parties. It can be motivated by a variety of factors, such as diverging goals, misaligned values, or a change in strategic direction. While it’s natural to aspire to keep everyone satisfied, the reality is that in the dynamic world of business, not every partnership can be sustained indefinitely.

Leaders must prioritize the long-term health and sustainability of their organization, even if it means making difficult choices. Communicating these decisions with empathy, transparency, and a focus on mutual benefit is crucial. While it may not always result in unanimous agreement or happiness on both sides, it can help foster understanding and respect for the process. Ultimately, leaders must navigate the delicate balance between serving their organization’s best interests and acknowledging that not every client relationship can stand the test of time.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Most of our readers — in fact, most people — think they have a pretty good idea of what a CEO or executive does. But in just a few words can you explain what an executive does that is different from the responsibilities of the other leaders?

Executives typically focus on high-level strategic planning and decision-making for the organization, while other leaders often handle more specific operational or departmental responsibilities. Executives set the overall direction and vision, allocate resources, and manage relationships with key stakeholders. Other leaders, such as managers or directors, tend to be more involved in the day-to-day operations and the execution of these strategic plans within their respective areas of responsibility.

What are the “myths” that you would like to dispel about being a CEO or executive? Can you explain what you mean?

The misconception that CEOs are infallible decision-makers doesn’t align with reality. CEOs, like anyone else, can make mistakes in their decision-making processes. What distinguishes successful CEOs is their capacity to acknowledge and learn from these errors. They view mistakes as opportunities for growth and adaptation.

Effective CEOs often engage in iterative decision-making, seek input from experts, and maintain transparency and accountability when things go wrong. They understand the importance of balancing risk and reward and adapting decisions to changing circumstances. Ultimately, the ability to make informed decisions and learn from both successes and failures is a vital trait that defines a capable and resilient CEO.

In your opinion, what are the biggest challenges faced by women executives that aren’t typically faced by their male counterparts?

Women executives encounter a myriad of challenges in the corporate world. Gender bias and stereotypes persist, affecting perceptions of leadership capabilities and suitability for high-level roles. The lack of representation at the top can hinder access to mentors and role models, while the struggle to balance executive responsibilities with personal life places added stress. Gender pay gaps and unconscious biases further compound these challenges, influencing compensation and career advancement. Women may also face difficulties in networking and negotiating, contending with double standards, microaggressions, and the added responsibility of promoting diversity and inclusion. Despite these obstacles, women executives continue to break barriers, and organizations are increasingly working to address these challenges and foster gender equality in leadership positions.

What is the most striking difference between your actual job and how you thought the job would be?

The most striking difference between my actual job and any preconceived notions I might have had, or rather the lack thereof, is the element of surprise and constant learning. I entered my role without specific expectations. Yet, over time, I’ve come to realize that this open-minded approach has allowed me to embrace the dynamic nature of my job.

In the absence of rigid expectations, I’ve had the opportunity to adapt and evolve alongside the ever-changing landscape of tasks and challenges that come my way. It’s been a journey of discovery, where I’ve had to continually learn, grow, and adapt to new demands, technologies, and ways of thinking. The unpredictability has become a source of excitement, and I’ve found that this adaptability has been a key asset in my professional journey.

Is everyone cut out to be an executive? In your opinion, which specific traits increase the likelihood that a person will be a successful executive and what type of person should avoid aspiring to be an executive? Can you explain what you mean?

I believe that not everyone is naturally suited to be an executive, and some individuals inherently possess traits that align better with executive roles than others. While certain people seem to have a natural aptitude for leadership, it’s also true that some individuals can be trained and developed to assume executive positions, even if it’s not their primary aspiration. Executives are a unique breed of professionals, often distinguished by their blend of qualities and skills that enable them to excel in leadership roles.

What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

1. “Imposter Syndrome will be something you deal with for the rest of your life.”

The pervasive feeling that you’re not as competent or knowledgeable as others perceive you to be, is not a fleeting sensation but rather a persistent challenge many individuals grapple with throughout their lives. Despite its daunting presence, recognizing and confronting this syndrome is crucial. By acknowledging its existence and actively seeking support, we can better understand and combat the feelings associated with it, paving the way for greater confidence and self-acceptance in our and professional lives.

2. “Know your worth and ask for the money you deserved.”

Understanding your value is essential — period. This applies to both personal and professional spheres. When you recognize and embrace your worth, it empowers you to advocate for yourself, especially in financial contexts. By confidently asking for appropriate compensation, you not only validate your own skills and expertise, but also set a precedent that can benefit others in similar situations, fostering a culture of mutual respect.

3. “ 20 years later, you will finally be healthy enough to do amazing things. Hold on because your day is coming.”

Two decades from now, the trials and tribulations you face today will pave the way for a brighter future. The strength and resilience you’re building in the present will lead to a healthier, more capable version of yourself. This transformation will unlock doors to incredible opportunities and experiences that may seem out of reach today. So, as you navigate your current challenges, remember that your moment is on the horizon. Stay patient and steadfast, because a day will come when you’ll marvel at how far you’ve come and the amazing things you’re able to achieve.

4. ” Do not take on toxic clients based on fear of paying your bills.”

While financial stability is a valid concern for many, it’s imperative to prioritize your well-being and mental peace over short-term gains. Engaging with toxic clients might offer a temporary monetary reprieve, but the long-term costs — such as stress, compromised work quality, and damage to your reputation — can be far greater. Making decisions based on fear often leads to compromises that don’t align with your values or the bigger picture of your career or business. Always strive to foster relationships that respect your worth and expertise, understanding that a healthy working environment will lead to sustainable growth and financial security in the long run.

5. “Ask for more things and try to find more ways to adapt in the world.”

It’s crucial to be proactive and assertive in your pursuits. By actively seeking more, whether it’s knowledge, opportunities, or experiences, you position yourself to grow both personally and professionally. Simultaneously, adaptability remains a key asset. As the world changes, those who can adjust and pivot with the tides of change often find themselves not just surviving but thriving. So, embrace a mindset of curiosity and flexibility — ask more questions, seek new horizons, and continually develop the skill of adapting, ensuring you remain relevant and resilient in the face of any challenge.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I feel if a movement of Altruism in Business could exist, I would lead that movement of good to the greatest amount of people. There are so many lives that could become success stories if only more people used their influence or abilities to offer compassion and help for those who cannot do it alone. To be able to carry unified values to help others succeed as we succeed ourselves sounds kind of perfect.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Joe Dispenza is a figure I deeply admire. His remarkable journey, from a life-threatening injury to not only healing himself but also facilitating the healing of countless others, has left an indelible mark on my life.

In today’s era, our comprehension of neuroscience and the malleability of the human brain has grown immensely. We now possess concrete scientific evidence that we can tap into our inner healing potential, a revelation that Joe Dispenza has played a pivotal role in unveiling. Moreover, he has shed light on how our own thoughts and actions can either promote wellness or contribute to illness, underscoring the power we hold to shape our own destinies.

Listening to Joe Dispenza is an awe-inspiring experience in itself. His wisdom is matched only by his compassion, and his forward-thinking ideas have left an indelible impact on our generation. His book, “Becoming Supernatural,” stands as one of my all-time favorites, a testament to his ability to convey profound concepts in an accessible and captivating manner.

Meeting Joe Dispenza in person would be a dream come true, a chance to engage with a visionary whose influence has stretched far beyond his time.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

About the Interviewer: Douglas E. Noll, JD, MA was born nearly blind, crippled with club feet, partially deaf, and left-handed. He overcame all of these obstacles to become a successful civil trial lawyer. In 2000, he abandoned his law practice to become a peacemaker. His calling is to serve humanity, and he executes his calling at many levels. He is an award-winning author, teacher, and trainer. He is a highly experienced mediator. Doug’s work carries him from international work to helping people resolve deep interpersonal and ideological conflicts. Doug teaches his innovative de-escalation skill that calms any angry person in 90 seconds or less. With Laurel Kaufer, Doug founded Prison of Peace in 2009. The Prison of Peace project trains life and long terms incarcerated people to be powerful peacemakers and mediators. He has been deeply moved by inmates who have learned and applied deep, empathic listening skills, leadership skills, and problem-solving skills to reduce violence in their prison communities. Their dedication to learning, improving, and serving their communities motivates him to expand the principles of Prison of Peace so that every human wanting to learn the skills of peace may do so. Doug’s awards include California Lawyer Magazine Lawyer of the Year, Best Lawyers in America Lawyer of the Year, Purpose Prize Fellow, International Academy of Mediators Syd Leezak Award of Excellence, National Academy of Distinguished Neutrals Neutral of the Year. His four books have won a number of awards and commendations. Doug’s podcast, Listen With Leaders, is now accepting guests. Click on this link to learn more and apply.