Yum! Brands Co-Founder David Novak: “To create a fantastic work culture, use purposeful recognition to drive results and have fun doing it”

Kristin Marquet
Authority Magazine
Published in
17 min readOct 31, 2019

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Use purposeful recognition to drive results and have fun doing it. Now when it comes to recognition, remember it must be purposeful to have any credibility. I’m always on the lookout for people who are really doing their job well so I can let them know I’m watching. I believe there’s great power in having fun with recognition. When I became President of KFC, I had the chance to make recognition of the driving force in our company. And I wanted to find a recognition award to show people just how passionate I was about recognizing other people… something that would break through the clutter. The solution? A floppy chicken! I would number it, write about the specific action the person did and how it tied to a behavior that would drive results. And I would…

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.