Power of Chatbots in Lead Generation
Chatbots has now become a powerful tool in marketing. You can use chatbots to replace many means of traditional marketing. We all know that lead generation is important for the growth of a business. With the advent of new technologies, marketers need to rethink and refocus their efforts on lead generation. Chatbots comes handy in this case!
Why Chatbots for lead generation?
Chatbots can engage with customers real-time and without any delay. They help to acquire answers from leads faster, remove friction, increase lead flow, and provide sales with an entirely new way to sell. It has been proven that both the customers and businesses are happy with using chatbots as a sales, marketing and service tool. Happy customers mean more sales!
How to use Chatbots to generate leads?
Virtual customer service assistant chatbot
Whether it’s an online business or not, in today’s context customers usually visit the website or social media pages of a particular business before buying a product. You can use this opportunity to directly interact with customers using a chatbot. Adding a live chat window will make it easy for customers to ask their questions regarding your products or business. Then the chatbot can automatically answer these questions 24x7 without any delay.
Chatbots as lead generation forms
You can use chatbots to gather customer information. Leads will love this new experience as it is not boring as the traditional method of form filling. You can use the chatbot to create the lead generation landing form. When chatbots are properly integrated into a sales workflow, it can use these conversations automatically to drop new leads directly into your automation tool.
Replying agent to Facebook comments
You can even set up the chatbot of your Facebook page in a way that, when someone commented on your Facebook post they get a message directly from the chatbot. This is a cool way to interact more with your customers and build their trust and love on your products/services.
Promote lead magnets
You can use a chatbot to send promotional messages to your leads or subscribers. Also, you can employ educational chatbots to promote lead magnets. For example, you can send details about your upcoming webinars, ebooks or email courses to educate more on a specific topic relavent to your business.
Booking and scheduling chatbots
Customers like streamlined processes. You can let your customers make instant reservations using a chatbot. This saves time in both ends and also reduces the work from your end.
Trained sales and business development teams
Chatbots are capable of identifying the right moment to engage with customers. This feature can be used in enhancing your sales and developing the business.
How to Build a Chatbot?
Now we know how to generate chatbots leads via chatbots. The next big question is how can I build a chatbot for my business when I don’t have the necessary technical skills. Don’t worry! That’s why we at Autochatic created a multilingual chatbot creation platform where anybody can easily create a chatbot without writing any line of code. Creating a chatbot on Autochatic platform is as simple as this;
Autochatic has a ton of other features as well. It is context-aware, comes with a built-in natural language understanding which is backed by Artificial Intelligence (A.I.), well understands messages like a human, easily integrates with SaaS and backend Systems, comes with built-in CRM and analytics. That’s not all! Autochatic has built-in 24 different templates for different use cases. All you have to do is to pick a template depending on the type of your business and replace texts/images as you wish to get a chatbot of your own!
What are you waiting for? Build your own chatbot today and start generating leads! If you want to learn more you can read our tutorials and the blog. And if you have any questions you can post them on our community or just drop a message to our chatbot. We can even help you to create a customize chatbot to accommodate your unique requirements. Talk to us anytime because our customer service assistant chatbot “Tom” never feels tired or sleepy!
