Internet users’ New Content Preferences — What Publishers Need to Consider?
Content Consumption Trends
Internet users are developing a new interest in topics like short videos, movies, cooking, comedy, DIY, art & craft, etc. People working from home have found some extra time in their routines and it’s being spent on these content categories.
As per a report by Soul Publishing, 69% of the people in the US are spending up to three hours watching videos that are less than 10 minutes long. People are seeking positive videos that can make them feel good and provide a sense of escapism. 33% of the consumers consider such videos a healthy part of their lives.
5-Minute Crafts, a popular YouTube channel has already been leveraging the new trend. Apart from YouTube, the publisher’s Facebook page has witnessed a 20% increase in viewership and an 82% jump in followers. The future looks bright for publishers producing short-form, positive, feel-good videos as 83% of the consumers will keep watching such videos in 2021 as well.
The Growing Trend of Local Newsletters Takeaway
Axios, a popular short-form news publisher, has recently signaled towards a growing trend of local newsletters. A hyperlocal digital news company named Patch has built a new service that helps reporters publish their own newsletters and websites. Individual reporters, as well as newsrooms like the Michigan Sun Times, are currently using the platform. The journalists can sell ads and subscriptions via the platform. The company is trying to ride the wave of journalists who are trying to build their own newsletter subscription services. It has been profitable for the past 5 years with its 180 employees.
The patch is not the only company trying to build a business around local newsletters. There’s 6 AM City which is about to close a round of funding for the same purpose. Axios itself has similar plans. Then, you’ll find many newsletters on Substack that cover local stories.
Takeaway
The current content consumption trends are telling you how you can build a new audience and engage it with short videos. We know that every publisher can’t create videos on the same scale as publishers like 5 Minutes Craft, but trying to do so at a smaller level will bring no harm. The same goes for the local newsletter trend. If local news is your strength, you should hop on the newsletter trend to gather a new audience.
If you’d like to know more about this week’s latest trends, head up here.
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Originally published at https://headerbidding.co on December 7, 2020.
