Social Media and Marketing: Facebook
The reputation of social media has changed. Some years ago, a lot of people assumed that social media was as a platform where young folks waste their time on. Today, it is the other way around as people of different ages all have social media accounts. If Facebook were to be a country, we will rank it as one of the world’s largest with only China and India being more populated than it. Social media has toppled governments and installed new ones, giving a voice to issues that were hardly ever noticed. Culture as we know it, is now largely influenced by the social media.
Social media is made up of people and this makes it a market. All categories of persons are found on several social media platforms and this provides an opportunity for business owners and marketers. A particular social media platform that has evolved to become the most used and favourite to millions of people is Facebook. Over the years, we have discovered that they adjusted to the needs of their users and it has made them stronger than ever. The beautiful thing about Facebook is its innovative power. Facebook has set the pace with a lot of ‘out — of — the — world innovations’. As a business owner or a company’s marketing representative, see reasons below why you should prioritize Facebook for marketing campaigns.
Facebook has nearly 1.4 billion users that are spread all around the world. Every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook. 79% of all users are accessing Facebook from their mobile and about 486,183 mobile users access Facebook per minute. Facebook is adding 7,246 people every 15 minutes or 8 per second i.e. very minute there are 150,000 messages sent.
In every 15 minutes, there are over 49 million posts with 3 million posts per minute and about 100,000 friend requests every 10 minutes. There are 500,000 Facebook “likes” every minute.
Facebook generates $1.4 million in revenue every hour with nearly 73% of that revenue coming from mobile advertising. They earn $2.5 billion a quarter from mobile advertising.
People share 1.3 million pieces of content on Facebook every minute of every day. In November 2014, the number of video uploads to Facebook exceeded YouTube video uploads according to Social Bakers. Also photo uploads are 350 million per day and users spend 21 minutes per day on average. 66% of all millennials (15–34 year olds) use Facebook and people spend 927 million hours a month playing Facebook games. Furthermore, there are 1 billion mobile app links enabled on Facebook.
Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year).
Looking at these facts, we can safely say that Facebook is the present and future of online marketing. So, what are you doing to improve your company’s presence on the world’s third-largest country? Maybe, you should consider Automatic Pallet’s social media marketing services.
Sources: Buddyloans.com, Fortune.com, Socialbakers.com, Techcrunch.com, Expanded Ramblings, Zephoria.com, jeffbullas.com
