Hacking Social Media Platforms to Fuel Customer Engagement
Automobile technological trends emerge at a rapid rate and automakers who manage to keep a close watch can gain an edge. When it comes to marketing and promotions, the automobile industry has been keen enough to pay attention towards the growing importance of digital space. Making the best use of different online technologies and platform will prove beneficial to automotive businesses. Digital advertising and promotion strategies not only help the dealerships to drive more traffic to their website, but it also improves the business reputation and customer relations to a great extent.

People are always passionate about their vehicles. And that is why car shoppers spend a great amount of time in browsing different auto websites and other online forums to figure out the best model that fits their needs and budget. Some prefer reading the expert reviews online, while others rely on social media before making a purchase decision. No matter whatever goal you have for your business, it is essential to fuel consumer engagement so that it extends your reach and branding efforts across the masses. Launching innovative and creative digital marketing campaigns that pique interest among the consumers is the need of the hour.

If you are unaware of digital marketing and promotional strategies, then hiring the services of top automotive digital advertising agencies is a smart move. There are a number of digital marketing agencies that can offer you valuable services without breaking the bank. However, keep in mind to hire an agency that specializes in offering automotive digital advertising services.

Top automotive digital advertising agencies will have a better understanding about the industry and they would be efficient in drafting the strategies that work for your business. Below listed are a few of the best automotive social media campaigns. Go ahead and take a look at the following points to get a better insight
Chevrolet came up with an impressive idea to introduce its latest model of the Chevy Trax among the public. The automakers provided an itinerary for each influencer where they can take the brand new crossover to explore the off-roads and terrains. They were encouraged to share their journey experiences in real time on all the major social media platforms. What else could be a perfect way to launch a new model to the market other than gaining word of mouth recommendations from the influential people, right? That is exactly what Chevrolet did with the help of social networking websites.

Hyundai took to Instagram to reach out to potential buyers. The automakers introduced an easy-to-follow quiz that used 18 separate Instagram accounts and a large number of photos to help out the buyers to choose between different Hyundai SUV models. This social media campaign fueled not only consumer engagement, but it also served in solving their dilemma of choosing an ideal Hyundai SUV model.
Nissan put social listening into action when it came to know about a tongue-in-cheek ad posted on Craigslist for selling a well-used 1996 Nissan Maxima. The advertisement was posted by an aspiring filmmaker and the brand tapped this opportunity to engage the customers and drive social conversation about Maxima. Nissan purchased the car and restored it to its former glory. Soon after, a follow-up video was shared by the Nissan which re-introduced the restored vehicle. Needless to say, the video went viral, ignited online conversations and boosted the awareness about Nissan’s most popular Maxima models.

So what do the above-mentioned brands’ social media campaigns teach us? Integrating social media content, automotive radio advertisements and insights creatively can do more than just engaging audiences — they can activate influences.
