IMAX to OTT: The Intricacies of High-Resolution Film Encoding

Kavirajan ST
AV Transcode
Published in
3 min readAug 6, 2023

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With IMAX theaters known for their colossal screens and immersive audio experiences, the task of compressing these experiences for our much smaller home screens seems herculean. Yet, thanks to advances in encoding technology and innovative engineering, it’s become a reality. Here’s a deep dive into the technical process of converting IMAX films for OTT platforms.

Resolution Downscaling: From 18K to 4K

IMAX cameras are beasts of resolution, often capturing imagery at up to 18K. But OTT platforms typically deliver content at 1080p to 4K resolutions. Therefore, one primary task is downscaling this resolution without losing detail. Advanced algorithms ensure that downscaling preserves the original visual quality, and special care is taken to avoid artifacts or detail loss.

Aspect Ratio: Preserving the IMAX Signature

IMAX’s aspect ratio, whether it’s 1.43:1 or 1.90:1, is a signature component of its visual experience. Converting this to more standard aspect ratios like 16:9 involves re-framing or cropping scenes. Edge detection algorithms ensure that the essential content within frames is not lost during this transformation.

HDR Mapping: Retaining Luminance and Color Depth

High Dynamic Range (HDR) is crucial in replicating the depth of IMAX visuals. IMAX films are mapped to HDR standards like HDR10 or Dolby Vision. Tone mapping algorithms are used, adapting the high luminance range of IMAX films to the capabilities of standard HDR-enabled screens, ensuring that the brightness, contrast, and colors remain vibrant.

Bitrate and Compression: Making IMAX Streamable

Given the enormous file size of IMAX films, they must undergo compression to be streamed efficiently. Advanced codecs like H.265 (HEVC) or AV1 are often used, which offer superior compression rates without significant quality loss. Adaptive bitrate streaming ensures viewers receive the highest quality stream their internet connection can handle.

Spatial Audio: From 12 Channels Down to 5.1 or Stereo

IMAX films come with up to 12 channels of spatial audio. Converting this for home theaters or headphones is a complex task. Audio engineers utilize downmixing strategies, ensuring the spatial essence of IMAX audio remains intact even in more compact formats like 5.1 or stereo.

Quality Control: The Final Check

Before releasing the encoded film on OTT platforms, thorough quality checks are conducted. These involve scrutinizing the video for artifacts, ensuring audio sync, and checking the fidelity of HDR conversions.

Platform-specific Optimization

OTT platforms, from Netflix to Hulu, have unique requirements for video and audio codecs, metadata, and even subtitle formats. Therefore, the encoded IMAX film undergoes further fine-tuning to fit the specs of each platform, ensuring seamless streaming.

Conclusion

The journey of transforming an IMAX film for OTT streaming is an intricate blend of art and technology. While it’s a challenge to fully replicate the grandeur of an IMAX theater on smaller screens, the meticulous encoding and optimization process ensures viewers receive the best possible rendition. The next time you stream an IMAX-originated movie on your favorite platform, you’ll know the engineering marvel that made it possible.

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Kavirajan ST
AV Transcode

CEO at Innocrux, Making OTT Simple to Monetize your Content. Passionate about OTT, Live, VOD, WebRTC, and Video Encoding. Learn more at https://www.innocrux.com