How COVID-19 Has Been Affecting the Ed Tech Industry

Along with the pandemic, educational businesses around the world have had to adapt to the circumstances.

The global lockdown situation has given an opportunity for Ed Tech to blossom. Naturally, there are certain trends within the industry that have been appearing. Let’s take a look.

Rise of E-Learning

The UNESCO estimated that the closures of language institutions have affected about 70% of the total student population worldwide. As a result, online learning has become a necessity.

YouTube especially is one of the platforms used by language learners. Video-based study is becoming especially trendy for them, as it is very beneficial for the enhancement of their learning motivation. This is part of the reason we have developed Haxning, whose smart AI recommends users the best videos based on both their language level and their learning habits— amongst other things.

Ed Tech goes to Europe

If we take a quick look at the Global Research Report 2020–2026, one thing becomes quite clear — The European e-learning market will witness remarkably significant growth in the near future.

Evidently, the global pandemic we are going through is the main culprit; many European countries such as Italy or France being strongly hit by COVID-19. These nations now generate an increased demand for advanced e-learning solutions. On top of that, the progressive local infrastructure and deployment of 5G will contribute to the growth of Ed Tech even more.

E-learning for businesses

COVID-19 has raised the demand for more refined corporate e-learning systems. Following LinkedIn’s 2020 Workplace Learning Report, “After years of being under-resourced, L&D [Learning and Development] budgets are expected to continue to grow — shifting from Instructor-Led Training (ILT) to online learning.”

Simultaneously, the B2B education market is still under-digitized which means there are lots of new opportunities for businesses to embrace.

Voice technology uprise

Voice technology powered by AI is finally finding its way into the classroom. A recent study conducted during the pandemic has shown the effectiveness of using Intelligent Personal Voice Assistants for third-grade students.

One of the major benefits of using voice technology in e-learning is the possibility to naturally boost students’ engagement and satisfaction.

A new chapter for flexible learning

Since the start of the lockdown rules, the replacement of traditional learning models to more personalized ones has accelerated. People are realizing that flexible, customized learning is the key to addressing systemic privilege in education.

Thus, research carried out in China has emphasized the importance of adopting suitable digital learning resources for ‘Undisrupted Learning’.

We are now at the forefront of Ed Tech innovation.

Many young people will soon work positions that do not currently exist; as a result our education systems will be adapted for the rapidly changing students’ needs. The global pandemic has given valuable lessons on how to improve the way people learn. It is now crucial to continue the enhancement of this transformational process.

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References:

1. Björn Haßler and Chris McBurnie, “Is there learning continuity during the COVID-19 Pandemic? Sex lessons”, 2020
2. Preeti Wadhwani, Saloni Gankar “E-Learning Market Trends 2020–2026 | Global Research Report”
3. LinkedIn 4th annual 2020 Workplace Learning Report
4. Sáiz-Manzanares, Sánchez and Ochoa-Orihuel “Effectiveness of Using Voice Assistants in Learning: A Study at the Time of COVID-19”, 2020
5. RH Huang, DJ Liu, A Tlili, JF Yang “Handbook on facilitating flexible learning during educational disruption: The Chinese experience in maintaining undisrupted learning in COVID-19 Outbreak”, 2020