Six Month Marketing Roadmap to Enhance Aventus Network Visibility & Engagement

Published in

Aventus Network

4 min readJul 10, 2024

Overview:

The purpose of this proposal is to allocate 45,000 AVT from the Aventus Treasury to support a six-month marketing campaign aimed at increasing visibility for the Aventus Network (AvN) within the blockchain industry. This proposal aims to provide the foundations for a long-term and sustainable marketing strategy for the AvN across a range of platforms to grow brand awareness and recognition, and increase the utility of the AvN.

Goal & Background:

The vision underscoring the Aventus Network has always been and continues to be fundamentals first. However, part of increasing fundamentals is increasing brand recognition and awareness of the Aventus Network amongst businesses and developers. The more users build on the network, the higher its utility via network effects.

Ellie t.me/elliehyman & Sef t.me/pak1man have developed an in-depth six month marketing strategy that will focus on creating engaging content that showcases the benefits and potential of the Aventus Network, and are requesting 45,000 AVT from the Aventus Treasury in order to fund it. Ellie has an extensive background in marketing and is currently Head of Marketing at Aventus Services, and Sef has deep industry expertise and network within the blockchain industry.

The proposed marketing strategy will aim to:

Increase community engagement and participation
Promote the Aventus brand to businesses & developers
Provide a platform for users and advocates to share their experiences, knowledge, and ideas
Enhance the overall reputation and credibility of the Aventus community

Scope:

This proposal covers the following items:

Marketing strategy

Establish consistent messaging, target personas & strategic phasing of marketing campaigns to ensure long-term growth
Asset creation
Create visual assets to be used across all marketing activities

Social media strategy, content creation & management:

Social media strategy to target key personas
Calendar planning, content & visual elements for X (Twitter)
Cross promotion on Telegram & Discord of all X content
Community management on X, Telegram & Discord, including responding to community members’ questions, feedback & queries

Influencer collaboration:

Research on the best influencers to engage, outreach & contract negotiation
Support on content creation

Content creation across a range of mediums & platforms:

Regular blog posts for SEO benefits: develop strategy, research topics, create content calendar, write blogs & any necessary visual elements
Videos: updated how-to videos on all Aventus dApps (e.g., lifting, lowering, staking, voting) for easier and more accessible user experiences
Promotional videos highlighting the benefits of the Aventus Network & current case studies to attract more users and transactions

Press & media relations:

Press campaigns for AvN news
Drafting press releases, media relations, social media cross promotion

Timeline

The proposed initiative will run for six months. This timeline has been selected to give enough time to set up robust foundations for future marketing initiatives.

Phase 1: Setting foundations (6 weeks)

Conduct robust research, develop strategy, begin partner outreach
Begin creating & sharing marketing content

Phase 2: Strategy execution & testing (6 weeks)

Execute the strategy and begin measuring results

Phase 3: Iterating & capitalising on momentum (12 weeks)

Analyse results from phases 1 & 2, make any adjustments needed to existing strategy and continue building on growing attention via additional strategies
Begin planning ongoing strategy beyond 6-month campaign

How to Vote

There are two ways to vote on this proposal. You can either vote on our Ethereum-compatible governance platform or vote on an Aventus-compatible governance platform. The platform you vote on depends on where your AVT is at the start of this vote.

In order to vote on a proposal, you must have been holding or staking at least 1 AVT token at the time that the proposal was published. This means that if you attempt to vote on a proposal where the block number configured is in the past, and you were not holding or staking the required token back then, your vote will not be counted.

Please note that if you have staked all of your AVT on the Aventus Mainnet, you can still vote by using the Aventus-compatible governance platform.

To vote on the Aventus Network governance Dapp:

Go to https://voting.mainnet.aventus.network/

Ensure you have the PolkadotJS browser extension installed on your browser.

Click on “Connect Your Polkadot Wallet”.

Once your wallet is connected, click on the proposal you want to vote on.

Choose the option you want to vote for.

Sign the voting message.

Vote weight:

1 vote per AVT

To vote on Ethereum (via Snapshot):

Go to https://gov.aventus.network

Click on the “Connect wallet” button in the top right corner. You can vote using any of the five compatible wallets supported by the platform.

Connect with the wallet provider that you used to stake your AVT or where you hold your AVT.

Click on this proposal to vote on it.