Harvest Road Group websites

Brenton Cannizzaro
Avenue
Published in
3 min readApr 3, 2018

Over the last 6 months we’ve developed a close working relationship with Asprey Creative, design and developing websites for their branding clients. If you live in Australia you’ve definitely seen Asprey’s design work on packaging of popular food and beverage products, as they’re one of the country’s leading FCMG brand agencies.

One key client we’ve been working together on is the Minderoo Group owned Harvest Road Group, which produces high quality agricultural food products for domestic Australian and international markets.

Through our Strategy, UI Design and Web Development services, we’ve recently designed and developed 4 websites for Harvest Road Group:

  1. Harvest Road Honey
  2. Ernest Green & Sons
  3. Harvest Road Beef
  4. Harvest Road Group (corporate site)

Harvest Road Honey

As Harvest Road Honey is a new brand, its product launch started with a single product across two sku’s. Accordingly, our design strategy was to develop a single page website that makes their honey product and branding the hero, having the ability to easily grow in the future as additional products are released.

A feature of the site are some tasty animations and parallax effects we developed to engage the viewer and enhance the brand experience.

Check it out at: harvestroadhoney.com.au

Ernest Green & Sons

Harvest Road Group’s newest meat brand, Ernest Green and Sons, focuses on the traditional values delivered by a local butcher; great tasting meat and cooking advice at affordable prices.

Our website design brings to the forefront the brand vision and products, as well as intuitive access to recipes and stockist locations. We’ve developed it to seamlessly scale from both content and functionality perspectives as the brand grows, with new meat products and stockists planned in the coming months.

See it at: ernestgreenandsons.com.au

Harvest Road Beef

Harvest Road Beef is Western Australia’s largest beef processor and has a strong commitment to sustainable, ethical farming through six generations of family ownership.

Our website development provides background to the operations, heritage and culture of the organisation.

See it at: harvestroadbeef.com.au

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Brenton Cannizzaro
Avenue
Editor for

I'm Strategy + Business Director at Avenue - a UX & UI studio located in Melbourne, Australia, working globally. https://avenue.design/