How to leverage various social media platforms for recruiting the best ones from a huge talent pool? Read on to find out…
Social media recruiting, also known as social recruiting or social hiring, is a method of using various social media platforms such as Facebook, LinkedIn, and Twitter to advertise jobs, find talent and communicate with potential recruits about company culture. In this era of technological advancement coupled with growing instances of remote work culture, social media recruitment is not just a novelty- it is a necessity for all companies these days. Almost 92% of the recruiters these days post jobs on various social media platforms and use extensive, yet easy to use softwares like Applicant Tracking Softwares to deal with the huge inflow of candidates. In fact, most recruiters have come to agree to the fact that social media recruitment is the best way to hire new talent for their companies.
With the Covid-19 pandemic hitting the world severely, hiring candidates and carrying out interviews physically seems to be quite an impossible task for recruiters. So should they stop or delay the hiring process? With various facilities available on social media, it is very easy and economical for recruiters to find the best talents online. Social media can come in handy when it comes to identifying skilled professionals in the field and establishing a connection. Sites like LinkedIn, Facebook, Twitter, and a handful of others offer recruiters a tremendous opportunity to connect with candidates — many of whom would never be found through traditional sources.
Here is a guide for all the recruiters out there to make social media hiring a success!
Optimize the LinkedIn page for search
When it comes to hiring, it’s nothing but logical to work on your LinkedIn profile. Statistics suggest that 87 percent of recruiters use LinkedIn, which makes it the top social network of choice in terms of finding skilled candidates. One thing you can do to make the most of your LinkedIn profile is to update the first 200 characters of it or so. This way, people will know that the company is looking for new employees without having to click through and reach a dedicated corporate page. Anyone who’s interested in the message will this way get a chance to connect with the brand and explore the employment opportunities. Participation in LinkedIn groups is equally important. The social network has a huge number of specialized communities that attract experts in specific fields. The final option to explore is LinkedIn Pulse. Pulse gives you an opportunity to publish an article on any topic of interest. It can be highly specialized, humorous, or linked to your recruitment efforts. High-quality Pulse publications are published in the right LinkedIn groups, which increases their reach.
Make use of Facebook for marketing
You can use Facebook’s own, built-in insight tools to learn what content is getting traction on your Facebook page. If you have created a Facebook page just for employer branding this will give you data specific to people interested in employment, rather than your company’s general followers. Facebook Ads and Campaigns can help a company a lot in their recruitment process.
Use online video sessions to engage with prospective candidates
Once recruiters have established their presence on your chosen social media channels, in order to take their relationship to the next level, recruiters have to engage with prospective candidates. And one of the most effective forms of engagement is video. Video is the medium that social media users are much more likely to engage with than any other form of content. Most candidates love this form of engagement and this gives them the encouragement to apply for jobs. Let the candidates learn about the company culture and environment through video content before making any decision
Encourage employees to share company culture
The people who form your company are in the best place to share company culture authentically on social media. To help them get comfortable talking about your brand, create a social media policy. Once you’ve got a company social media policy in place, it’s time to use the most authentic social recruiting resource tool you have — your team. Encourage them to share honestly on social media about what your workplace culture is like. A lot of responses do tend to come from their connections.
Connect with the right people from the right background
It is very important for companies and their employees to connect with the right and resourceful people from across the globe in order to expand connections and escalate the hiring process. Be it Facebook, Instagram, Twitter or LinkedIn, having the correct contacts can go a long way in helping companies hiring the right people. It is all the result of the joint effort of companies and their employees to make sure that they are able to reach out to and hire efficient employees.
Social media can prove to be a very advantageous tool if used in the right way and for the right reasons. It can reap valuable benefits for a company trying to recruit. So make sure that you choose your resources wisely.
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