How This 143-Year-Old Company Increased Its Online Sales by 80% During COVID

It isn’t crazy discounts, false marketing, or YouTube sponsorship

For a company like Lion Brand Yarn, which is 143 years old, it’s too easy to get complicit and fall for the illusion of consistency. You get so used to your own way of doing things that you lose touch with the changing times.

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Anirban Kar

Indian blogger. Words in Mind Cafe, Start Up, & Better Humans. Support me by getting a Membership here: https://anirbankar.medium.com/membership