Co-Creators: Flore Diana
Diana has a bachelor and master’s degree from UAD (University of Arts and Design Cluj Napoca) and started her styling career, along with Raluca Popa, Carmen Chereches and Florina Farcas, working for The National Pop Music Festival of Mamaia. Her biggest styling project took place during the third and fourth season of X Factor Romania, in which, together with acclaimed stylist Catalin Enache, she was responsible not only for the contestants’ outfits, but also for the jury’s and the announcers’ to be impeccable. Since 2014, Diana Flore is part of the creative team behind the Irina Schrotter brand, together with Lucian Broscatean and Carmen Chereches. Schrotter’s last collection (Spring/Summer 2017) was presented on the Vienna MQ Fashion Week’s runway.
Diana’s original design was a dress cut on one side, with round shapes. Our proposal included more straight lines and AWAYTOMARS’ aesthetics.
The result: The Fashion Show at ModaLisboa
On our AW17 edition of the ModaLisboa we wanted to present a different concept: we wanted our guests to experience the co-criation process live. For this we invited artists to intervene on the clothes that were presented in calico (a plain cotton fabric). Flore Diana’s design was transformed by the artist Nuno Alecrim.
Here you can watch the video of the show:
