The Guardian (U.K.): From customisation to DIY handbags — how customers became designers
Published in
1 min readJan 3, 2017
Customisation was one of 2016’s strongest trends in fashion and it’s set to take flight in 2017 as the consumers — once dictated to by the industry’s all-powerful designers — becomes the designers themselves.
Now, smaller startups are developing something that tends towards the bespoke, moving away from adding something to an existing design, to creating it in the first place.
We are very proud to be featured on The Guardian’s essay, read it here!
