The next step in Fashion

Lydia Treend
AWAYTOMARS journal
Published in
2 min readSep 11, 2017

Melissa have teamed up with AWAYTOMARS for an exciting design project where anyone can get involved.

‘Citizens Of Everywhere’ design project invites the public for the month of September, to share their ideas and give inspiration to help Melissa and AWAYTOMARS create the perfect shoe collection.

With all of the ideas that are received, Melissa and AWAYTOMARS will create 8 pairs of shoes using suggestions from the community. The community will then vote for the winning pairs which will be revealed during London Fashion Week in February 2017. The shoes will also be used at the AWAYTOMARS ready-to-wear fashion show at Lisbon Fashion Week.

Melissa is a remarkable brand in constant movement: innovating in every step while remaining truly connected to its customers’ needs and aspirations. Our partnership couldn’t be more appropriate to our time of creative democratisation. Together we are giving power to the people to co-create an extraordinary shoes collection, proving that you can create fashion in a more inclusive way.

Want to get involved? Follow these simple steps

1/ sign up to the AWAYTOMARS platform at awaytomars.com

2/ Upload your designs onto your profile

3/ Co-create every design step with the AWAYTOMARS community

Citizens Of Everywhere is designed for everyone to be part of. We accept any form of design, from digital collages to hand drawn sketches! We’re interested in ideas, not beautiful drawings. Click here for a basic template to get you started.

--

--