New enterprise augmented reality tools, mixed reality publishing software and the largest app store for smart glasses launched at AWE Europe 2017

Super Ventures
Oct 19, 2017 · 5 min read
Image of Ori Inbar, CEO & Founder of AWE in his opening remarks prior to the press conference at AWE Europe

Major Announcements from Bosch, RE’FLEKT, Vuzix, Ubimax and more made today at the world’s largest and longest running AR & VR conference and expo

AWE (Augmented World Expo) officially opened its 2nd annual European conference and expo doors today. AWE Europe’s extraordinary agenda kicked off with a first-of-its-kind headline keynote delivered by Jay Kim, Chief Strategy Officer at Upskill, Jay Kothari, Project Lead, Glass and Michael Terrell, Director of Program Management at Coca-Cola Refreshments — where the trio explored the early “wild wearables west,” and how it has evolved and why machine learning offers the next technological step in the advancement of AR to the masses.

Opening remarks were followed by 10 major announcements from established and up-and-coming AR+VR startups covering a range of applications — from exciting new visualization tools for manufacturing and industrial applications, content automation and remote management tools for HoloLens, ARKit and ARCore, innovative graphical advancements for smart glasses, a totally new AR+VR App store for Developers, to new VR gaming technologies and major EU entertainment and media partnerships.

This year’s AWE Europe hosted 90+ exhibitors and 100+ speakers for a 3000-square-meters expo of the most cutting-edge AR and VR exhibits and demonstrations gathered in Munich.

“We’ve been running AWE for eight years now, with this being our second in Europe, and it’s fascinating to see the area’s dynamic AR and VR innovation,” said Ori Inbar, founder and executive producer of AWE. “AWE is helping drive the region’s excitement around AR and VR specifically for enterprise’s building applications in automotive, manufacturing, field services and large retailers and creators who are defining a new user experience for this next wave of computing and helping to turn Munich into the next Silicon Valley.”

“In Bavaria we have both: a strong media industry and strong industries that strive for applying mixed reality technologies. Bavaria is a hotspot for innovation and entrepreneurship. We offer the perfect environment for the technologies of the future. And we have a lively and constantly growing start-up community. That is why Bavaria is the place to be for such events as AWE Europe.”, says State Secretary Franz Josef Pschierer.

Highlights of today’s remarkable announcements include:

Bosch revealed the company’s new Common Augmented Reality platform (CAP), an application for the industrialization of AR content. CAP allows enterprises to now publish into every device, e.g. smart phone, tablet, AR glasses and comes with a mode specifically for training use cases.

RE’FLEKT launched the industry’s first-ever enterprise AR suite enabling content automation and real-time remote assistance, alongside the first publicly available AR Demo App using ARKit in the App Store.

Ubimax unveiled its new Workflow Editor for Wearable Computing Solutions — a graphical workflow editor for smart glasses.

VUZIX introduced the new VUZIX App Store, the largest specialized app store to find new titles for the existing M100 and M300 smart glasses as well as coming Balde and AR-3000.

CieAR walked its new AR film platform down the red carpet, which enables a unique and immersive experience in real space and time with life-sized 3D virtual characters.

EyeCandy Labs announced a new AR technology partnership with German TV Station ProSiebenSat.1, one of the largest media corporations in Europe.

HoloCap announced the new HoloCap iPad controller, as well as segmentation of HoloCap into three new, separate products: HoloCap Player, HoloCap Studio & HoloCap Live.

narayana games revealed its collaboration with artist Miguelangelo and LIV Inc. LIV Inc. provides green-screen Mixed Reality technology for putting real people inside digital worlds. At their Holodance booth, narayana games used this technology to allow players to instantly share video recordings of themselves playing the Virtual Reality rhythm game Holodance, and to host the world-premiere of Miguelangelo’s Tilt Brush Art performance “Automated Pleisure” in Mixed Reality.

Holo-Light launched both Holo-View: a powerful new 3D CAD visualization tool for HoloLens as well as Holo-Stylus, a pen/input device for head-mounted displays.

Snaappy introduces audiences to their new live video editor, built to transform videos with AR stickers, emojis, animation and more.

Emteq, in collaboration with Quantum Capture, announced the the development of ‘virtual humans’ to integrate their technology and deliver facial performance capture capabilities in real-time and without cameras, wires or bulky headgear.

To see AWE Europe 2017’s full agenda of more than 100 speakers, visit, and don’t forget to follow all AWE news on our blog at

In search for the best-of-the-best in AR+VR with the 2nd Annual European Auggie Awards

In its second year in Europe, the annual Auggie Awards recognize companies big and small paving the way for the continued success of AR+VR through unexpected innovations. This year’s coveted European Auggie Awards will showcase the best-of-the-best with nominations across three categories: Overall Best-in-Show, Best AR Solution and Best VR Solution.

Winners will be selected based on popular vote at AWE Europe 2017 based on both digital and at-event activity. Winners will be presented on-stage at the Closing AWE Europe Ceremony on October 20, 2017.

More about Augmented World Expo

AWE (Augmented World Expo) is the largest AR+VR conference and expo showcasing technologies which are augmenting our human capabilities, turning ordinary experiences into the extraordinary and empowering people to be better at anything they do in work and life: Superpowers to the People. AWE USA 2017 will feature more than 300 speakers and 250 exhibitors leading the charge in augmented and virtual reality. Join over 5,000 attendees to explore over 100,000-square-feet of cutting-edge demonstrations.

For more information or additional press materials, please visit, or contact Jennifer Guerra at

Please follow AWE on Twitter at @ARealityEvent and #AWE2017.

More about

AWE is produced by AugmentedReality.ORG a 501 © (6) non-profit organization. All profits are reinvested in AR.ORG’s services. Its mission is to Advance Augmented Reality to Advance Humanity. It’s Goal: 1 billion active users of AR by 2020. facilitates and catalyzes the global and regional transformation of the AR industry by

● Educating and boosting awareness about the real power of AR

● Connecting the best talent around the world with the best in AR

● Hatching AR initiatives and helping bring them to market

AWE Blog

This is the official blog of AWE — the largest AR+VR event…

AWE Blog

This is the official blog of AWE — the largest AR+VR event in the world with dates in the USA, China and Europe. Superpowers to the People!

Super Ventures

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Early stage fund dedicated to augmented reality with partners @comogard, @tomemrich, @mattmiesnieks & @marknb00 Learn more at

AWE Blog

This is the official blog of AWE — the largest AR+VR event in the world with dates in the USA, China and Europe. Superpowers to the People!