The Coca-Cola Company, Google & Upskill reveal the evolution and impact of AR in the workplace during exclusive keynote at AWE Europe 2017

AWE Europe 2017 takes place in Munich at the MOC 19–20 October

Next month, The Coca-Cola Company, Google and AR leader Upskill will provide AWE Europe attendees with a unique glimpse into AR’s true impact on the workforce.

In an exclusive keynote presentation, executives from the Glass team, Upskill and The Coca-Cola Company will — for the first time ever — share their story of the early “wild wearables west,” how it has evolved, and why machine learning offers the next technological step in the advancement of AR to the masses. Keynote speakers include:

• Michael Terrell, Director of Operational Excellence, The Coca-Cola Company
• Jay Kothari, Project Lead, Glass
• Jay Kim, Chief Strategy Officer, Upskill

Attendees at AWE Europe will learn what set the enterprise AR industry in motion, the incredible developments that have (since) ensued and the innovative leaps happening today to reveal the possibilities of tomorrow. The Keynote will reveal repeatable applications cementing — not only the place for assisted reality in enterprise — but also the proven economic opportunity that broader AR can provide across organizations.

This can’t-miss presentation will immediately be followed by a one hour press conference during which several of the world’s most cutting-edge organizations will unveil their latest augmented reality, virtual reality, mixed reality and wearable breakthroughs.

For more info or to purchase tickets visit http://www.aweeu.com/.