5 Basic Types of Logos

and how to use them!

Wordmark

A wordmark, also known as word mark or logotype, is the simplest type of logo, casting the company’s name in text alone. They may be based on and writing, signature, custom fonts or (less common) existing fonts. For big brands, the simplicity of a type-only logo can convey a sense of confidence, history and stability. However, the wordmark can also be a good choice for a startup, as it contains the company’s full name and helps to make it known.

Lettermark

Also known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name. A lettermark is a good choice for a company whose name is difficult to pronounce, to too long to work as a logo in most media. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example.
Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global market.

Brandmark

Also known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. A brandmark can be a great way for audience to form a psychological connection to your brand, as the brain responds on a deeper, or more instinctive level to an image than written text, which needs to be interpreted. This principle can be seen, for example, social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkably.

Combination Mark

As the name suggests, a combination mark involves a combination of wordmark and symbol. Also known as iconic logotypes, combination marks mean you can convey a visual idea of what the brand represents, as well as making it clear what it’s called, so it’s particularly useful for new or less well-known brands. Its complexity also means it’s easier to trademark, and means your logo is more distinctive and less likely to be confused with other brands.

Emblem

Like a combination mark, and emblem also involves both text and symbol, but in this case the text appears inside the symbol. Emblems are less flexible than combination marks, as their elements are typically difficult to separate out. Historically used by organisations such as schools, charities, sports teams and government organisation, and resembling a badge or seal, this styles of logo can lend an air of authority and authenticity to a modern-day brand.

That’s all in this blog folks! Stay tuned for more on how to make a better online presence. You connect with me on Instagram here and can also check out my company awesomesauce creative (website) here (Instagram.)

Originally published on awesomesauce.in