The take-over by the Influencers!
Sounds like a cover for a Narcissistic novel or a reality based movie!
THEN
Baby Boomers were in the ripe and so were the TV commercials when the motion and that sound on an electronic box with a screen (we call TV) was available for the masses. 70 years ago, it was the most sought after mode of advertisement after the, only audio — radios.
NOW
Well, welcome to the era of Influencer marketing(it’s not like they didn't have influencers back in 1950’s , lol) And Influencers are ravaging our so-called personal spaces on the social media. Why? Simple! Because they can.
It is the era of Influencer and we are the ones to be influenced for the brands/people who want us to be influenced. Now, the most sought after mode of marketing is Influencer marketing. Believe it or not, this hasn’t even reached its peak yet.
What is it?
Some of the keywords that we should be acquainted with to better get hold of Influencer Marketing have been talked about below.
INFLUENCE
The impression that the thought leader or the representative has over the followers is what we call as the “Influence”. Today, “influence“ is not a rare commodity, neither is there any limitation to the influencer-pretenders nor is there a gap of people willing to get influenced as if they are following a cult.
INFLUENCER
Are the people with a certain following, most preferably over social media platforms (most of their followers would never like them in person.) These are the people, who have put efforts in garnering a following, sometimes real, most of the times, FAKE! Well, no problem in that till the time someone is ready to pay, that someone being a brand or a company who wants to taste the fruits of the ripe season of Influencer Marketing.
That’s all in this blog folks! Stay tuned for more on how to make a better online presence. You connect with me on Instagram here and can also check out my company awesomesauce creative (website) here (Instagram.)
Originally published on awesomesauce.in
