//The Brief x AWSM: Issue 002 — 08/12/20 — Growth in the age of two pandemics…
Published in
6 min readAug 12, 2020
Welcome to “The Brief x AWSM” our theme this month is on “Growth against all odds”, how to grow despite obstacles, what to measure and how to do it all sustainably.
Happy to have you… Read on!
Term to Know
Adjacent User: Adjacent Users are aware of a product and possibly tried using it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. (from Bangaly Kaba)
Attend
Events worth attending (virtual for now ;-)
- Thurs 8/13: AWSM Presents… Raising & Managing Your First Check // This one is ours… The first in a 3-part series focused on helping early stage founders successfully navigate how to engage friends, family and others (angels, crowdsourcing, etc.) to close their initial external funding.
- Fri 8/14: TechDay Founders Summit // A brand-new founder-focused virtual conference for entrepreneurs & the companies that support them.
- Mon 9/14: Ethics & Privacy Terms of Usage, a Data Science Day 2020 virtual event // Featuring Eric Schmidt, former Google Chief Exec. and co-founder of Schmidt Futures
