Showing Home Construction Upgrades From Your Office Using Virtual Reality

Hammer & Tusk
Axiom Zen Team
Published in
5 min readJul 20, 2017

Virtual reality has inspired an immeasurable disruption in industries like gaming, and now it’s slowly the taking over the real estate industry thanks to great benefits like the ability to offer renders that are easy to interpret. When planning construction and development in real estate, most people (including engineers) have to budget for a lot of resources to be used in the design process, and depending on the kind of project proposed, this can take a lot of time.

Luckily, it’s no longer necessary to waste resources on the preparation of the plan when virtual reality can eliminate all costs and offer a better solution. Jason Vander Griendt of Render 3D Quickly is an expert who has worked in the real estate industry for more than 10 years, and whose investment in the development of virtual reality has delivered new solutions to clients looking to design and market their completed structures. He’s sharing ideas with Hammer & Tusk about virtual reality that touch on how this technology can be used to help in the selection of upgrades and finishes.

Walk through property from any location in the world

The first step to choosing the kind of upgrades to include in a project is getting the opportunity to be virtually present inside the property. Virtual reality in real estate allows someone visiting a project to choose which finishes to use, and because the selection process is digital, you can choose from a much large selection of different finishes and upgrades. A good example is when, before buying property, you want to know which types of materials can be suitable for flooring and the walls.

You could choose what you like by just taking a virtual tour and suggesting the upgrades that the company should make before delivering the property to you. Having the ability to propose specific customizations has the effect of ensuring buyers get exactly what pleases them, and this is one of the ways many real estate companies are gaining more buyers, and reaping higher profits.

Unlimited finishes and upgrades

One thing about most virtual reality systems is that they’re intelligent and can generate new textures and finish samples as you use the software. Clients in the real estate industry who want to buy unique homes, therefore, have a perfect chance to experiment with the many available types of finishes that come with the software. This is made more interesting by the fact that they will access all the benefits from the comfort of their offices and homes, which enhances convenience.

Advancement in the real estate industry where companies can now market their work through virtual reality has come as a necessary addition to the construction process, because the needs of clients can now be met with higher accuracy. Before doing finishes to a project, real estate companies could take this opportunity to consult with their clients about the kinds of upgrades and finishes they deem necessary to make sure only the amenities that matter to them are included.

Get rid of the need to build model homes

Building model homes has been the norm in most construction projects, and this is a process that consumes both time and resources. With the advent of virtual reality for the real estate industry, this is no longer necessary. Virtual reality gives a more engaging approach to presentation that also allows clients to feel emotionally engaged and triggered to offer their contribution about the project.

The edit mode of most real estate virtual reality systems allows experimentation with various finishes and upgrades available, so one could choose the one that most perfectly matches needs and tastes. In marketing, this is one of the strongest ways of boosting sales, as buyers are motivated to go on with a deal when they feel involved in the development of their future homes. It’s a matter of connecting emotionally with the buyer.

Build unlimited virtual models affordably

Time and money are what drives most projects in the real estate industry, and without focus on these variables profits wouldn’t be possible. Most buyers in the real estate industry look forward to accessing the most reliable design and development tools, and virtual reality has proved a useful way of coming up with models that can replace the traditional paperwork that has most of the time been difficult to interpret.

Virtual reality for real estate comes with pre-designed models with accompanying upgrades and finishes that make it easy even for someone not specialized in construction to choose the right finishes and upgrades. There’s no need to travel miles to come and see what you’re up..

Tour multiple properties

Apart from touring one property, your clients could also preview different projects to decide based on this wide array of information. Even if they don’t like the first project, chances are one of the others could be a useful sales tool.

Virtual reality has condensed everything in a manner that you can showcase your projects to the world without having to invite people to physically inspect anything. Before construction starts, virtual tours could help your buyers decide what kind of amenities to include.

Sell more upgrades with virtual reality

If your objective is to boost sales, then you could try embracing virtual reality to see how this technology can help you improve your capacity. Those who have already started using virtual reality in both the marketing and design process claim to have seen significant jumps in sales, though exact figures are hard to find because we’re still in the very early days of this technology. Still, the evidence seems clear: virtual reality is coming to construction in a big way, and smart companies are getting in now.

Originally written by Jason Vander Griendt at www.hammerandtusk.com.

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