Good branding is showing you care, with a consistent and confident voice. A little extra thought and attention to otherwise minor details can make all the difference to the bigger picture, and win the hearts and minds of your audience.

Tip 1: Simplify your message

Ensuring your customer understands exactly what you offer — quickly and accurately — makes an enormous difference. It demonstrates respect for your customer’s time, and simply makes an experience smoother and easier. There is only one way to meaningfully achieve this simplicity and clarity: write, re-write, and re-write again.

Tip: 2: Invest in good photography

Even before Instagram ruled contemporary marketing, photography was an essential part…