How Chatbots can help Real Estate Businesses
If you are in Real Estate business, you know very well that the most important thing in this business is to find prospects. The prospects could be Property owners who want to sell or rent their property or anyone who is looking to buy or rent a property.
To grow in this business, you need to find prospects and get business from them. The more you find prospects and make offers to them, the more you will grow.
Many real estate business owners take help of online and offline advertising to reach their prospects and hope for more sales. They give ads on Newspapers, Televisions, Social Media networks, and Google ads.
While they are certainly very helpful, there are several downsides of these advertising models. Almost none of them gives the same effect as talking to a prospect in person and explaining to them as you do while talking to them face to face.
Buying property is usually an emotional experience. People make the decision to purchase or sell their property based on their feelings. When you talk to your prospects, you create an atmosphere that will charm buyers and make them want to own your house.
When people communicate, they feel personal and they engage more with the business. Until now, it was not possible to offer a personalized engaging experience to your prospects in the same way as you would do while talking to them in person.
But now, with the advent of Artificial Intelligence and Machine Learning, it is possible to offer the same level of personalized engaging experience without your direct involvement. The chatbots are now able to talk to your prospects in the same way you talk to them.
Let’s suppose, you are a very good Property Salesman and talking to people is your strength. When you talk to your prospect, you can easily convince them to make the decision to buy a property.
I am sure, you will agree that, as a person, there is a limit to the number of sales you can do this way by talking to people. You can talk only to a certain number of people in a day.
Now imagine if you could automate yourself in such a way that you are talking to hundreds and thousands of prospects at the same time and offering them personal insights in the same as you would do while talking to them individually.
Yes, this is now possible with AI-based chatbots. The chatbot can be trained to the level where it will talk to the prospect the same way as you would do, ask for their questions, provide a meaningful answer to their questions and also collect their personal details, requirements, etc.
Chatbots can free up the time required by the human resources to make the calls etc which can be better utilized in other places such as analyzing the collected data and refining the qualified leads.
The chatbots can be deployed on multiple platforms such as on your website where it will talk to your website visitor just like a live chat agent, collect leads and pass the qualified leads to you for your action.
Chatbots could also be launched on your Facebook page, Your Whatsapp for Business account (this is still not released but will be out for general public very soon) and also on Twitter, Skype, Slack, etc.
Apart from these text-based chatbots, you can leverage the voice technology and launch your chatbots on Voice platforms such as Amazon Alexa, Google Home, and Telephone-based voice bots.
Yes, you read it right, it is possible to create a chatbot which can call to your prospects on their phone, talk to them, collect their personal details, answer their queries and then update you with the daily report at the end of the day.
Dialogflow offers a Telephone integration feature which can be used to create a chatbot which can make outbound calls or answer an inbound call. Dialogflow will provide a Phone number which your prospects can call to and Voice bot will receive the call and talk to the prospects.
With all these possibilities, the missing link is to find a great AI and ML developer who can build a Chatbot and Voicebot solution as per your needs using these technologies. There are some great Chatbots development agencies out there which can definitely help you with this.
Hope this blog gives you some good insights on what’s possible with the new emerging technologies like Artificial Intelligence, Chatbots, Alexa etc and how you should leverage them.
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